Resource Center

LMS + Web Events + eLearning

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A webinar series to help you build a dynamic and profitable online education offering.

Associations invest significant time, energy, and resources to be their member’s go-to-place for education. But how do you translate these efforts to create meaningful returns on your investment? This series will delve into how to get your community to be engaged in your online education offerings, content strategies to maximize participation and monetization strategies to ensure your learning “Business” is profitable.

The sessions are presented below. We hope you find these sessions to be informative and impactful.

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  • Learning & Community: Together at Last

    Contains 1 Component(s) Recorded On: 10/12/2017

    The benefits of social learning have been widely discussed over the past several years.  Sponsors of private communities recognize the power of peer to peer sharing of ideas when combined with knowledge from experts.  That said, most organizations continue to present their education in separate and distinct areas of their website.

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    The benefits of social learning have been widely discussed over the past several years. Sponsors of private communities recognize the power of peer to peer sharing of ideas when combined with knowledge from experts. But, most organizations continue to present their education in a separate and distinct area.

    This session will review the approach taken by CommPartners and Higher Logic to foster community driven learning. We’ll be joined by Elizabeth Bicer, Education Director from Peak Grantmaking to discuss how her organization made the decision for a unified offering.

    In this webinar we will present:  

    •   The power of social learning and insights into the benefits of an integrated approach
    •   Specific ways to bring a social learning framework to your education programs
    •   Examples of what's possible through the work of Higher Logic and CommPartners

    Andy Steggles

    President & Co-Founder, Higher Logic

    Andy is a frequent thought leader and keynote speaker at conferences and events, traveling the globe to educate professionals about the importance of collaborative software, the cloud and the impact technology makes on the community it serves. At Higher Logic, his guidance helps clients experience these profound impacts.

    Prior to co-founding Higher Logic, Andy owned and built a profitable software business whose primary focus was on member-to-member collaboration technologies. It was this software, when combined with complementary software which his business partner, Rob Wenger had built, became the heart of the Higher Logic platform.

    Before starting his software company, Andy spent ten years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed their technology and social strategy initiatives. From 1986–1996, Andy served in the Royal Navy, which allowed him to travel internationally around most of the world including the Arctic and Antarctic. He returned from a three-year tour in Hong Kong to study Computing in Business at Brunel University in London.

    Elizabeth Bicer

    Education Director, PEAK Grantmaking

    Liz leads the PEAK Grantmaking Learning Program Department and is focused on creating learning opportunities and environments that will empower and inspire you to make a lasting impact on your organization and profession.

    Liz is a seasoned education professional with expertise in the planning and implementation of online and in-person training programs. She is responsible for all education programs and content for PEAK Grantmaking conferences, workshops and online resources.

    She has over 20 years of experience in higher learning and not-for-profit association management. She brings experience in strategic learning design, technology development, association governance and membership recruitment and retention. Liz earned a Bachelor of Business Administration from Bay Path College and a Master of Arts in Education and Human Development from The George Washington University.

    Richard Finstein

    CEO, CommPartners

    Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.

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  • LMS Monetization Strategies: Creative ways to Ensure ROI

    Contains 1 Component(s) Recorded On: 11/01/2017

    ​You’ve invested countless time and effort into building your learning portfolio, but now it’s time to see the return. This webinar will explore strategic and creative ways to maximize your revenues and return on your online education investment.

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    Associations invest significant time, energy, and resources to be their member’s go-to-place for education. But how do you translate these efforts to create meaningful returns on your investment? Monetizing your learning is an impactful way to develop non-dues revenues, but knowing where to begin can seem overwhelming. This session will navigate the basics in monetizing your learning and explore strategic and creative ways to maximize your education revenues.

    In this webinar we will present:

    • Cost considerations when developing eLearning Content
    • Pricing strategies to maximize profits
    • E-commerce strategies that make paying for content an intuitive process
    • Key capabilities needed from your learning platform
    • Scenarios from peer Association Executives who successfully increased their reach and revenues through their learning portfolios  

    Marci Thompson

    Vice President, Knowledge and Professional Development, Society for Marketing Professional Services

    Marci Thompson is an experienced member-education strategist within the association community. She is familiar with all aspects of continuing education curriculum development, member outreach and running successful synchronous and asynchronous learning events. Currently, Marci is the Vice President of Knowledge and Professional Development for the Society for Marketing Professional Services – leading the charge to develop strategy for the future of SMPS training and development. She oversees all educational programming, including: the Society’s annual conference, classroom and individual instruction, and distance/online learning program development.

    Molly Mazuk

    Associate Director, Professional Development, American Society of Addiction Medicine

    Molly S. Mazuk has been planning and developing continuing medical education since arriving as a bright-eyed intern at the American Society of Addiction Medicine (ASAM) in 2013.  Her work focuses primarily on physician education programs around prescription opioids and the overlap between pain and addiction. She loves finding new ways to teach the same material. Molly is a graduate of St. Mary’s College of Maryland.

    Richard Finstein

    CEO, CommPartners

    Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.

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  • LMS Success: Content Strategies That Elevate Your Learning Presence

    Contains 1 Component(s) Recorded On: 11/29/2017

    The role of an LMS has evolved significantly over the past few years. Organizations are recognizing the power of online learning to enhance their positioning with their communities and attract new participants to their programs. So given the emergence of learning platforms, how can organization organize and present their content to maximize this opportunity?

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    The role of the LMS has evolved significantly over the past few years. While organizations are recognizing the power of online learning to enhance their portfolio and attract new participants -- they're not sure how to strategically maximize this investment. In this session we'll facilitate a discussion about winning content strategies you can begin to implement immediately.

    Learning Objectives:  

    • Reveal the changing role of the LMS
    • Discuss the key components of a digital content strategy
    • Explore opportunities for maximizing different forms of content to engage your target audiences

    Tracy King, MA, CAE

    Chief Learning Strategist & Founder, InspirED

    As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. She consults with associations on integrated education strategy to remain sustainable and competitive. For more information, please visit www.inspired-ed.com or www.tracy-king.com

    Richard Finstein

    CEO, CommPartners

    Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.

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  • How Digital Marketing can Create Lasting Buzz Around your Educational Offerings

    Contains 1 Component(s) Recorded On: 12/13/2017

    You’ve invested in your LMS with the right design and content, but now what? This webinar will explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs.

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    You’ve invested in your LMS with the right design and content, but now what? The truth is, if you build it, they may not actually come! This webinar will explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs. 

     In this webinar we will present: 

    • How to use keywords, search engines and social media to drive exposure
    • Opportunities to monetize your content beyond your current membership/community
    • Quick-win tactics to increase the number of learners accessing your LMS
    • Insights into how other associations are leveraging digital marketing

    Chris Mechanic

    CEO & Co-Founder, WebMechanix

    Chris is co-founder / CEO at WebMechanix, a performance marketing firm that is one of the largest & most respected pure-play digital firms in the mid-atlantic. Chris knows a thing or two about SEO/SEM, search marketing, analytics, copywriting, UX, conversion rate optimization, email marketing, marketing automation, growth / funnel "hacking", CRM, and attribution.

    Chris spearheaded the launch of WebMechanix Academy, a training & certification program that rapidly prepares aspiring marketers for meaningful careers in the field.

    WebMechanix has won all kinds of awards, been a mainstay on the INC 5000 & Chris is a regular on the speaking agenda for conferences & universities all across the country. He was also recently named Ernst & Young Entrepreneur of the Year Finalist.

    Chris graduated with honors from the Robert H. Smith School of Business at University of Maryland College Park.

    Aubrey Mellos

    Marketing Manager, CommPartners

    Aubrey is the Marketing Manager at CommPartners and is responsible for all things digital. Aubrey is a seasoned marketing professional who has a passion for building strong brands. Aubrey has an MBA from Loyola University and a BS in Business/Marketing from Towson University.

    Which of these topics are of most interest to you?


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