Cadmium University

Introducing The Futurist Series

What does the future hold for associations? Will we be able to attract younger generations to our organizations? How do we position ourselves to be successful in an increasingly competitive environment?

The purpose of the Futurist Series education program is to leave behind our immediate priorities and deadlines to engage thought leaders and other association colleagues in a truly creative learning environment. To accomplish this, CommPartners teamed up with a group of independent minded, entrepreneurial thinkers as session leaders to answer these questions through live, online programs that were presented in 2014 and 2105.

The recorded sessions are presented below. We hope you find these sessions to be informative and impactful.

Archived Sessions

  • Contains 2 Component(s)

    Date: Tuesday, April 7, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT

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    The fact that the educational system in the United States is in disarray from the post-secondary system all the way down to the kindergarten level is heralding new opportunities for associations of all types. With disruptions coming at all levels from online learning to the advent of the MOOC movement no educational institution will be immune. Complex workplaces require new combinations of skills and micro-credentialing is gaining new traction as a way for employers to measure skills attainment in multiple contexts. How can associations cope with and take advantage of openings being created by these changes?

    The fact that the educational system in the United States is in disarray from the post-secondary system all the way down to the kindergarten level is heralding new opportunities for associations of all types. With disruptions coming at all levels from online learning to the advent of the MOOC movement no educational institution will be immune.

    Complex workplaces require new combinations of skills and micro-credentialing is gaining new traction as a way for employers to measure skills attainment in multiple contexts. How can associations cope with and take advantages of openings being created by these changes?

    In this session you will:

    • Take a big-picture look at changes underway in the educational system.
    • Examine new opportunities for associations to create radical value in this new marketplace.
    • Explore the concept of micro-credentialing and why associations need to factor it into their current and future educational offerings.

    Shelly Alcorn, CAE

    Principal, Alcorn Associates Management Consulting

    Shelly is a facilitator, trainer and speaker specializing in non-profit trade and professional associations. She conducts leadership and staff retreats, facilitates and designs tactical strategic solutions and speaks on critical issues faced by the association community and society. She is also the author of the Association Subculture blog. Find her on Twitter - @shellyalcorn.

    Shelly was formerly the Executive Director of the California Association for the Education of Young Children (CAEYC) and Executive Director for the Automotive Service Councils of California (ASCCA).

    Shelly has spent many years in association management with such organizations as the California Society of Association Executives (CalSAE), California Automotive Wholesalers' Association (CAWA) and the California Peace Officers' Association (CPOA). She has extensive experience in board governance, chapter and component relations, government affairs, communications, finance, membership, endorsed programs, educational program design and the execution of conferences, meetings and events. Previously, Shelly owned and operated her own consulting practice that provided government affairs, ballot initiative campaign work, website design and grass roots lobbying program development for small associations.

  • Contains 2 Component(s) Recorded On: 06/16/2015

    Date: Tuesday, June 16, 2015 | Time: 3:00 ET, 2:00 CT, 1:00 MT and 12:00 PT

    jeffhurt.jpgChange is the constant. Chaotic environments the norm.

    Today is dramatically different than ten or twenty years ago. The line between work, play and leisure will continue to erode. Join Velvet Chainsaw Consulting's Jeff Hurt for his insight into the opportunities these changes create for associations.

    According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success.

    Will you be nimble enough to adapt to these impending work changes and adjust accordingly?

    Today is dramatically different than ten or twenty years ago. Change is the constant and chaotic environments the norm. The line between work, play and leisure will continue to erode.

    According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success. Will you be nimble enough to adapt to these impending work changes and adjust accordingly?

    Learning Outcomes:

    • Identify six radical work changes that will disrupt traditional work models.
    • Evaluate how these disruptors might benefit or hinder your work.
    • Distinguish how to take advantage of the opportunity hidden within these radical disruptors.

    Jeff Hurt

    CEO of Empowered Epiphanies

    Noted digital, engagement, learning, strategic and governance thought leader and consultant for associations, education and meetings,Jeff Hurt is an expert in applying human behavior and neuroscience to customer experiences. After nine years as executive vice president of education and engagement at Velvet Chainsaw Consulting and more than 20+ years facilitating high-performing, strategic, future-focused experiences and events, from small to large, Hurt is now “Empowering Epiphanies” across the globe.

    When we conceived the Elevate Learning Platform a primary objective was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio (through your computer speakers).

  • Contains 2 Component(s) Recorded On: 02/24/2015

    Date: Tuesday, February 24th, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT.

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    Chris Urena

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    Tracy White

    Advancing Association Education and Professional Development with a Strong Business Model

    "Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a Venture or owning a small business—it is a way of life, applicable to all human economic activities" (Kao, Kao, and Kao, 2002).

    This session will share practical—and highly effective—entrepreneurial strategies and techniques you can apply within your organization right away. Led by a native “for-profiter" who recently transplanted to the association industry, and a leader in marketing and branding in the association community, you'll get the inside scoop how to lead with an entrepreneurial mindset within an association framework.

    Generally speaking, the spirit of entrepreneurism is fundamental and “natural” within for-profit organizations and small businesses. Yet, the same is not true for many associations and non-profits. And while there is no shortage of expertise and/or resources on the concept, often times the models are too theoretical or not directly applicable to associations.

    Nevertheless, it’s an exciting time to work for a non-profit organization! The landscape in which we operate is rapidly evolving, and we’re continuously facing new challenges and opportunities. As stewards of the organization, we owe it to our members to be proactive, focused, and innovative. What is more, to remain viable (and indispensable to our members), we must embrace the fact that leading with a strong business model is no longer a luxury, but rather the standard.

    This session will share practical—and highly effective—entrepreneurial strategies and techniques you can apply within your organization right away. Led by a native “for-profiter” who recently transplanted to the association industry, and a leader in marketing and branding in the association community, you’ll get the inside scoop how to lead with an entrepreneurial mindset within an association framework.

    Chris Urena

    Director, ASHA Professional Development

    Chris Urena is obsessed with helping associations unleash their untapped potential. And, he’s devoted most of his career to doing just that! Chris began his professional journey at CommPartners, a leading online education solutions firm within the association industry, making extra money (as a CD-producer) during undergrad in 2006. Following graduation, Chris continued at CommPartners and successfully took on several jobs and responsibilities such as: customer support, event management, marketing, and sales. However, he is most fond of his last role, VP of Business Development, a position that allowed him to engage with many high-profile associations in a consultative role and guest speaker.

    A life-long learner, Chris left CommPartners in 2013 to expand his mind and experience in association management and took a position at the American Speech-Language-Hearing Association (ASHA), as Director of Professional Development. His unit is charged with generating a significant amount of non-dues revenue, so Chris is right at home infusing his business savvy and energy into the fold.

    In his spare time, Chris enjoys staying fit (and sane) by running several miles each day, and is planning to re-learn the piano. He recently completed his MBA program, and wishes to finish another master’s program that he placed on hold several years ago.

    Tracy White

    Brand Manager, ASHA

    Tracy White started her career in publishing where she leveraged her strategic direction to build and brand an up-start magazine—turning it into a fast-growing, highly profitable, multi-media brand. White now puts her creative and strategic vision to work at a non-profit association in the DC area, where she manages the marketing and branding of one of its flagship brands. White is a popular speaker—speaking across the U.S. and in countries as far away as Japan, New Zealand, and South Africa. She is the author of two books and holds a Master’s degree in communications.

    When we conceived the Elevate Learning Platform a primary objective was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio (through your computer speakers).

  • Contains 2 Component(s)

    What will it take for associations to thrive over the next decade and beyond?


    Jeff De Cagna

    In this virtual learning session led by Jeff De Cagna, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization. If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

    The Future of Associating in The Age of Transformation

    Date: Thursday, October 23rd, 2014 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT.

    Program Summary

    What will it take for associations to thrive over the next decade and beyond?

    If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

    Are you ready to build a truly 21st century association?

    Above all else, leadership is an activity of purpose. Earning your status as a leader means being purposeful about forgetting the past and driving the challenging work of reinventing your organization for the very different world that is unfolding before our eyes.

    In this virtual learning session, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization.

    In the words of poet Mark Strand, "the future is always beginning now." It is time to make it happen for your association.

    Carolyn Breen

    RDA, RDH, CDA, EdD

    Carolyn Breen started her career as a statistician with the Department of Commerce. Since 1999, he has focused his efforts on research and analysis of market data and economic indicators for the work truck industry. He was appointed to the U.S. Government’s Industrial Trade Advisory Committee for capital equipment and is currently a member of the National Association for Business Economics. In 2008, he was named one of Bloomberg’s top economic forecasters. Steve earned a master’s degree in economics from the University of Utah (Salt Lake City, Utah).

    When we conceived the Elevate Learning Platform a primary objective  was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio. (through your computer speakers)