Cadmium University

Advancing Leadership Webinar Series: Aligning Leadership, Staff, and Community to Drive Innovation and Growth

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Associations increasingly find themselves in a competitive environment where they must continually evaluate their relevance and impact to their communities.  This creates the need to constantly innovate while managing day to day challenges.  Creative thought requires an entrepreneurial mindset and a freeing from the daily grind we all feel each day. 

To support a movement towards innovation in leadership, CommPartners along with our experts, Mary Byers, Dave Will and Melissa Schreibstein, have created the Advancing Leadership Webinar Series. This series is designed to help you identify specific tactics to enhance your performance, improve creativity and lead with clarity and conviction. We will specifically address how to develop a culture of leadership and innovation, giving you strategies to engage your community and strengthen your resilience.


Innovation Isn't a Verb: It's a Mindset   with Mary Byers

August 28th 1-2pm Eastern

How to Capture Feedback That Can Actually Improve Member Value   with Dave Will

September 20th 1-2pm Eastern

How to Leverage Resilience Strategies and Performance Science the Army Way with Melissa Schreibstein

October 30th 1-2pm Eastern


CAE Credit: Attendees may claim 1 credit (per live webinar) toward their CAE application or renewal professional development requirements.

 

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    In a volatile, uncertain, complex, and ambiguous world where associations and their members are forced to adapt and respond to change, leaders need more than tactical and technical skills. The same strategies that U.S. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation.

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    In a volatile, uncertain, complex, and ambiguous world where associations and their members are forced to adapt and respond to change, leaders need more than tactical and technical skills. Melissa Schreibstein, M.S., ACC, leadership coach and resilience trainer for the U.S. Army, will offer strategic planning for the critical mental, emotional, and social elements of workplace performance. The same strategies that U.S. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation. 

    Looking through the lens of two major theories that underlie resilience and performance science, webinar attendees will be able to:

    • Assess the quality of motivation and the culture of innovation within their organizations.
    • Explore how the Self-Determination Theory of Motivation (Deci & Ryan) and the Broaden and Build Theory of Positive Emotions (Fredrickson) can help set the conditions for an innovative culture.
    • Define tangible strategies they, as leaders, can put into action immediately to establish work environments where innovation thrives.

    CAE Credit: Attendees may claim 1 credit toward their CAE application or renewal professional development requirements.

    Melissa Schreibstein, M.S., ACC

    Leadership Coach

    Melissa Schreibstein is a gifted coach and passionate facilitator with a proven track record of empowering people to change their outlook, improve their leadership skills, and conquer their goals. Melissa has more than 12 years of experience helping leaders and performers develop an edge. Melissa honed her passion for helping leaders develop the mental and emotional qualities that underlie peak performance and resilience working as a trusted advisor, trainer, and subject matter expert for the U.S. Army. Whether it’s in the gym, office, classroom, on the field, or on the range, Melissa provides compelling lessons, sound insight, and enthusiastic, strategic support to help clients achieve higher levels of success. 

    Melissa completed certification in Leadership Coaching for Organizational Well-Being from George Mason University, where she also leads the Coach-Mentor program. She maintains an Associate Certified Coach (ACC) credential through the International Coach Federation (ICF). Melissa studied positive psychology and resilience with a team at the University of Pennsylvania. She has a Master of Science in Kinesiology from the University of North Carolina at Greensboro School of Health and Human Services and is also a member of the Association for Applied Sport Psychology (AASP). 

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    There’s been a lot of talk about innovation in the association community—and a lot of myths about what it really is. If innovation were easy, everyone would be doing it. Those who innovate lead the pack. Find out how to join the small group of elite innovators!

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    There’s been a lot of talk about innovation in the association community—and a lot of myths about what it really is. If innovation were easy, everyone would be doing it. But it’s not—and that’s why you’ll want to join us for this deep dive into what it takes to build an environment that supports innovation and the habits to sustain it. Author of Race for Relevance: 5 Radical Changes for Associations, Mary shares:

     

    • Practical mindset tips to help you up your personal innovation ante
    • Environmental factors that enable an organization to be more focused on problem-solving
    • The role experimentation plays in innovation
    • Why incremental innovation beats revolutionary strides
    • Case studies about associations that innovate well

     

    Those who innovate lead the pack. Find out how to join the small group of elite innovators!

    CAE Credit: Attendees may claim 1 credit toward their CAE application or renewal professional development requirements.


    Mary Byers, CAE

    Author

    Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

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    How can you drive CONTINUOUS FEEDBACK giving you INSIGHT into your members, staff and your board that will help you make more effective decisions in your association?

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    You probably use SurveyMonkey and send out an annual survey to members. Maybe you capture feedback after a conference or seminar. 

    Well done. You're listening to your members. BUT... 

    There's so much more you can do to drive CONTINUOUS FEEDBACK giving you INSIGHT into your members, staff and your board that will help you make more effective decisions in your association.

    There's the old way of surveying. And then there's a completely different way to manage feedback. This webinar will walk you through the best way to capture valuable feedback on a regular basis in a way that will allow you to drive greater member value than ever before.

    At the end of this webinar you'll have access to the knowledge and tools necessary to automate continuous feedback from your Members, your Staff and your Board. 


    LEARNING OBJECTIVES:

    • What questions to ask.
    • Who to ask.
    • How to put feedback on cruise control.

    CAE Credit: Attendees may claim 1 credit toward their CAE application or renewal professional development requirements.

    Dave Will

    Co-Founder & CEO, PropFuel

    While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "walk faster and smile less, because perception is reality". Dave took this feedback to heart and started a business based on the antithesis of this advice. 14 years later, Dave successfully sold Peach New Media, an LMS for associations, which is now part of Community Brands. Since then, Dave and former Peach, Cameron Aubuchon, built a Feedback Automation Platform called PropFuel and they're here again to help associations build a stronger relationship with their members, staff and boards by gaining insight on a frequent and continuous basis.