Cadmium University

Association of the Future

We lined up an exceptional group of leaders within the association community to find out what we should be doing today to best prepare for the future of our organizations. When we consider the planning process, we should think much more strategically than simply creating a succession plan. Our esteemed panelists include John Graham, CAE, President and CEO, ASAE, Jeff De Cagna, FRSA, FASAE, Chief Strategist and Founder of Principled Innovation and Seth Kahan, American Author and Change Agent. The program is moderated by Rick Church, Head Coach, CM Services. The webcast was recorded during the Council of Manufacturing Association's Fall Leadership Conference in January of 2014.

Jeff De Cagna, FRSA, FASAE, Chief Strategist and Founder of Principled Innovation

Jeff De Cagna of Principled Innovation is a respected association community thought leader, innovator and contrarian. For more than twenty years, Jeff has been inviting association leaders to think differently about the future, and pursue the generative work of transformation. He regularly challenges orthodoxy as an advisor to associations and non-profit organizations across North America and around the world. Jeff is a sitting board member for two national non-profit organizations, and he is currently serving a term as chair on one of those boards.


John Graham, CAE, President and CEO, ASAE

John became the President and Chief Executive Officer of ASAE August 1, 2003. During the first year of his tenure, ASAE and GWSAE completed an historic merger resulting in a new, unified organization. ASAE is more than 21,000 association executives and industry partners representing 10,000 organizations. Our members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in 50 countries around the globe, as well as provide products and services to the association community.


Seth Kahan, American Author and Change Agent

Seth Kahan is an executive business strategy expert that specializes in change and innovation leadership. Seth has been designated a Thought-leader and Exemplar in Change Leadership by the Society for Advancement of Consulting®. The Center for Association Leadership conferred upon him the title of Visionary. Seth has worked with over 30 executives including the supervision of large-scale change programs at Royal Dutch Shell, World Bank, and Peace Corps. He specializes in association leadership and includes over 25 association CEOs among his clients.


Rick Church, Head Coach, CM Services

Rick Church, CM Services’ Head Coach, learned the association management business by working his way up from the CM mailroom, literally. In his varied positions at CM he has managed and implemented several communications programs for many of the association partners. He has also managed the day to day activities of the Ceramic Tile Distributors Association, the National Church Goods Association and the American Fence Association.


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