Road to Relevance: Concentrate Resources
Recorded On: 03/03/2014
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Register
- Customers - $50
Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide information designed to help you take the conversation about relevance to the next level.
Strategy #2: Concentrate Resources
Focus is the act of channeling an organization's energy and activity on a central point. Focus doesn't just happen. It takes analysis and judgment. It takes discipline. And once you have it, losing focus is easy. This in-depth session will help you identify where competition is coming from today and why it's important to concentrate resources as a result. It will help begin to think about where your association should be concentrating its resources and how to go about doing it. This session includes a Competitive Analysis Matrix for your use with your association.
Mary Byers, CAE
Author
Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.
Harrison Coerver
Author
Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.
