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Winning Digital Marketing Strategies to Attract Learners


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Attracting learners to your organizations education offerings in an increasingly saturated market is challenging. Learn from marketing and design experts on how you can set your offerings above the rest using some simple digital marketing tools to increase participation and how to rethink the user experience within the learning to keep those participants coming back for all their learning needs.

Chris Mechanic

CEO & Co-Founder, WebMechanix

Chris is co-founder / CEO at WebMechanix, a performance marketing firm that is one of the largest & most respected pure-play digital firms in the mid-atlantic. Chris knows a thing or two about SEO/SEM, search marketing, analytics, copywriting, UX, conversion rate optimization, email marketing, marketing automation, growth / funnel "hacking", CRM, and attribution.

Chris spearheaded the launch of WebMechanix Academy, a training & certification program that rapidly prepares aspiring marketers for meaningful careers in the field.

WebMechanix has won all kinds of awards, been a mainstay on the INC 5000 & Chris is a regular on the speaking agenda for conferences & universities all across the country. He was also recently named Ernst & Young Entrepreneur of the Year Finalist.

Chris graduated with honors from the Robert H. Smith School of Business at University of Maryland College Park.

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