Panel: How to Manage the Entire Event Lifecycle and Beyond with Integrated Technology for Sustainable Success

As Chief Revenue Officer, Vicky leads Cadmium’s sales and marketing efforts to grow new business, support partner relationships, and retain happy customers. She is a SaaS revenue leader with experience successfully growing scalable and effective sales organizations, building high performing teams, managing change in high growth environments, and uniting cross functional strategic efforts. For the past 15 years, Vicky’s work has focused on serving customers in the nonprofit, political, and association spaces.

As a Strategic Account Manager at Cadmium, Kristin Sergi assists with product solutions and maintains client relationships. Having spent 11 years on the EthosCE team leading the support desk, she is excited to continue working with EthosCE clients, connect with new clients, and delve into Cadmium's Event Tech products and the event industry.

Hobbies include: Reading, Traveling, teaching ZUMBA, adventures with her son Carlo.

Jennifer joined Cadmium in 2022 and is a project management and customer service specialist with a passion for collaborative relationship-building and precise execution. With extensive experience managing large- and small-scale educational events, matrixed workflows, and process development, she ensures efficient event planning and accurate data management. A social science and communication enthusiast, Jennifer is driven by creating meaningful connections that support lifelong learning.

Mary Pat Hanlin, MPS, CMP, DES has served as the Chief Executive Officer of the International Society for the Study of Trauma and Dissociation (ISSTD) since October 2017. Her primary duties include overseeing the financial management, strategic planning, and program management of the association. Additionally, she oversees all aspects of conference and event planning for association events. Prior to my role as Chief Executive Officer, she served for two years as the Meetings and Marketing Manager for ISSTD where she oversaw membership recruitment and retention, marketing, social media, and event management.

Prior to joining ISSTD, Mary Pat spent fifteen years working in marketing, event management, sales and customer service. In 2010, she launched her own marketing consulting business, MPH Marketing, where she supported both small business and non-profit clients with marketing tasks including website design, development of marketing collateral, and event management. She started my career working in the television industry in New York City.

She graduated from Georgetown University in 2017 with a Master of Professional Studies in Global Hospitality Leadership and holds a Bachelors of Science in Communication from Seton Hall University as well as a Certificate in Event Management from Indiana University. Additionally, she currently holds Certified Meeting Professional (CMP) designation through the Events Industry Council and the Digital Event Strategist (DES) designation through the PCMA Digital Experience Institute. She is a member of the Professional Convention Management Association (PCMA) and the American Society for Association Executives (ASAE).

Casey Richman, MPH is a passionate public health professional with a strong interest in digital communications and nonprofit program management. Driven by a commitment to improving environmental health and expanding access to behavioral health resources, Casey brings a multidisciplinary approach to her work in the public health and association sectors. With experience leading communications, marketing, and program initiatives, she leverages her skills in research, writing, website design, and digital marketing to create meaningful impact. Casey holds a Master of Public Health and has contributed to projects that support health education, community engagement, and organizational growth.