This session is built for associations who want to close those gaps without a major budget overhaul. Hear from association leaders and event technology experts on what is actually working right now, from repackaging content for on-demand access to using AI tools to better understand what your members are searching for and signing up for.

This session introduces practical market intelligence methods that education and events teams can use to make better portfolio decisions. Participants will work through a simplified analysis exercise using their own portfolio context and leave with a repeatable process for validating program concepts before investing in development.

Your AMS records everything about your members like their history, credentials, engagement, and even preferences. However, most associations leave that data locked in their Association Management Systems (AMSs), while their event and education platforms operate in a separate silo. This session explores what it looks like when those systems share information, strategies leading associations are implementing to close that gap, and what it means for the member experience when they do.