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Contains 2 Component(s) Includes a Live Web Event on 04/18/2023 at 3:00 PM (EDT)
In January 2022, we shared our predictions for the top event tech trends in 2023. Now, we’re taking a look at what we got right, what we got wrong, and some unexpected developments we didn’t see coming.
In January 2022, we shared our predictions for the top event tech trends in 2023. Now, we’re taking a look at what we got right, what we got wrong, and some unexpected developments we didn’t see coming. Join our expert panel of thought leaders as we look at how 2023 has kicked off, share new predictions about what this year has in store for events, and discover new ideas to implement in 2024.
In this webinar, the panel will discuss:
- Discover ‘out of the box’ revenue-generating ideas from exhibitor engagement to content activation.
- Explore if event tech has the same value now as it did pre-pandemic.
- Dive into the topic of AI and how you can put it to use at your events.
Paul Zickert (Moderator)
Vice President of Partnerships
Cadmium
Paul Zickert, Vice President of Partnerships, Cadmium. Over the past 22 years Paul has been involved with technology and sales within the healthcare, trade show and corporate events industries. Paul previously worked at CVS Health, CDW, Flexera and GES. Recently at GES he led the global team for product and pre-sales for client facing technology. Paul has spoken at events such as Dreamforce (Salesforce.com annual event), CAEM, IAEE, CEMA and more. For 2022 he was selected to be on the IAEE Tech Committee. Paul loves technology, the data that tells a story and the overall success technology brings in helping people reinvision their roles and the efficiency gains technology can bring.
Mark Lowry
President & CRO
Association Analytics
Mark has dedicated his entire professional career to building relationships with clients and partners based on trust, great solutions, and a shared mission to advance the association market. Mark is an expert at growing up-and-coming companies into name brands by committing to industry thought leadership, building company culture, and developing client-focused sales organizations. Mark was recently named 2022 Association Partner of the Year by Association Trends.
As President & CRO for Association Analytics, Mark oversees sales, marketing, partnerships, operations, and contracts. He led the organization to 350% growth in the first year, transformed the business model toward sustainable service delivery and, within three years, established the company as the industry leader for analytics in the association market. A hallmark of Mark’s success throughout his career is his desire to teach, motivate and lead sales teams. Prior to joining Association Analytics, Mark spent 10+ years as the CRO of Higher Logic. While there, Higher Logic grew to be the most widely used community platform in North America, was consistently ranked as an INC Fastest Growing Company, and grew to a multi-hundred-million-dollar business from a bootstrapped organization. Mark’s early career includes sales and leadership roles at Abila, Blackboard and ASI.
Heather Seasholtz, CMP-Fellow, DES
Vice President, Operations
Conference Managers
Heather Seasholtz, CMP-Fellow, DES is the Vice President, Operations at Conference Managers and has been in the meeting, event, and operational management industry since 2000. Heather takes pride in leading collaborative teams and enjoys mentoring emerging professionals and college students entering the meeting and event industry. She has worked on large city-wide conventions of 60,000 attendees, smaller incentive meetings, domestic programs, international congresses (including The Netherlands), and everything in between. She is a member of the inaugural class of CMP-Fellows (Certified Meeting Professional) from the Events Industry Council and has earned her Digital Event Strategist (DES) certification.
Dahlia El Gazzar
Tech Evangelist + Idea Igniteur
DAHLIA+Agency
Dahlia has an OMG-attitude about all things eventtech and experience design. She’s her own brand, with more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for virtual/hybrid events, trend-setting solutions, eventtech news, and professional branding expertise.
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As educational landscapes evolve, organizations are adjusting their learning delivery methods to accommodate the needs of members and learners. Join us as we discuss how blending learning capitalizes on the best of both in-person and virtual delivery methods, allows for greater flexibility in the digestion and absorption of learning content, and numerous other benefits to embracing this new trend.
As educational landscapes evolve, organizations are adjusting their learning delivery methods to accommodate the needs of members and learners. One of the best ways to accomplish this is through blended learning. Join us as we discuss how blending learning capitalizes on the best of both in-person and virtual allows for greater flexibility in the digestion and absorption of learning content, and numerous other benefits to embracing this new trend.
In this webinar, we will discuss:
- What blended learning is and why it’s an ideal format
- Common types of blended learning and ideas to get started
- Blended learning best practices to boost your e-learning ROI
- Leveraging your LMS to incorporate blended learning modalities
Cristyn Johnson Ward
Director of Education and Engagement
Cadmium
Cristyn Johnson is a learning and development leader in the continuing education field. With a passion for helping people learn and grow, she specializes in creating and executing learning strategies and programs based on individual and organizational needs. Cristyn is currently the Director of Education and Engagement at Cadmium, where she oversees all training and education initiatives for the company. In this capacity she builds educational and training programs aimed at increasing mastery of the Cadmium suite of products. Prior to her time at Cadmium, Cristyn worked for a national association, crafting and executing field education strategies focused on growing the capacity of the field at large and increasing the impact members have in their local communities.
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With the return to in-person events in 2022, 2023 looks like an exciting year to get creative and try new things. But what is the right direction to increase your 2023 event ROI?
With the return to in-person events in 2022, 2023 looks like an exciting year to get creative and try new things. But what is the right direction to increase your 2023 event ROI?
Gone are the days when you could attract attendees with excellent educational tracks, free company pens, and giveaways. Instead, events need to provide a meaningful experience onsite, virtually, and post-event. Join Cadmium’s panel of industry experts as they dive into emerging event technology trends for 2023, share client experiences and lessons learned, and learn how to shape your events in 2023 with limited resources.
Learning Objectives:
- Learn data trends and what you should keep your eyes on
- Understand asynchronous hybrid and how this can increase your event ROI
- Top trends for the next 2-3 years
Paul Zickert (Moderator)
Vice President of Partnerships
Cadmium
Paul Zickert, Vice President of Partnerships, Cadmium. Over the past 22 years Paul has been involved with technology and sales within the healthcare, trade show and corporate events industries. Paul previously worked at CVS Health, CDW, Flexera and GES. Recently at GES he led the global team for product and pre-sales for client facing technology. Paul has spoken at events such as Dreamforce (Salesforce.com annual event), CAEM, IAEE, CEMA and more. For 2022 he was selected to be on the IAEE Tech Committee. Paul loves technology, the data that tells a story and the overall success technology brings in helping people reinvision their roles and the efficiency gains technology can bring.
Joe Colangelo
Co-Founder & CEO
Bear Analytics
Joe is the Co-Founder and CEO of Bear Analytics – a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, Joe and the team at Bear Analytics created Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences – all possible via the data you’re already collecting.
Formerly the principal strategist behind the strategic development of BIO’s One-on-One Partnering System, a web-based, SaaS platform, focused on providing biotech and pharma companies an efficient system for engaging in face-to-face interactions at an international portfolio of events
Jennifer Kerhin, CEM, CMP
CEO
SB Expos & Events
Jennifer Kerhin, CEO of SB Expos & Events, has more than 20 years of experience working with association tradeshows. Jennifer has a certification in meeting planner (CMP) and exhibition management (CEM), an MBA from Johns Hopkins University, and substantial executive-level association experience.
SB specializes in association events. As a technology-driven company, we are uniquely positioned to integrate live and hybrid components to maximize your association event’s potential. We develop non-dues revenue from association meetings through exhibits, sponsorships, registration, and advertising while reducing association expenses by optimizing event management practices.
Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE. She has been a speaker at ASAE’s Annual Meeting and IAEE’s ExpoExpo! She also founded the IAEE DC Chapter Women Leadership bookclub.
James Rut
Chief Information Officer
Cogent Global Solutions
Having served as a Senior IT Event Manager, an IT Project Manager, a Consultant, and an IT Director, James knows IT and how it impacts the customer experience. With a strong track record as an IT Project Manager in the entertainment industry, James also has experience working with cyber security, nonprofits, streaming media, video, audio engineering, and production management. James excels at developing, planning, and implementing information technology strategies that meet our client's business needs deliver optimal return on investment, and maintain utmost security while ensuring that the event network infrastructure adequately supports all computing and communication needs. In addition to extensive IT and project management expertise, James has a degree in Networking and Systems Administration Technology. Although he enjoys nerding out on IT, James is incredibly communicative, personable, and approachable. When he's not planning or strategizing premium events, he likes to fish and relax in his native Texas.
Derek Suminski
Vice President of Business Development
INSPIRE Global Event Solutions
Derek oversees INSPIRE’s Show and Event Services Sales Division, client acquisition and management, and
industry strategy. Over the past 26 years Derek has held various technical, managerial and sales positions
including the account management for 70 trade association, corporate and government clientele.
Derek recently completed his third term on the Meeting Professionals International Potomac Chapter Board of
Directors. In this capacity he was charged with overseeing the chapter’s signature Annual Conference
& Expo and served in a Director of Meetings capacity, providing him continual and unique insight into the event
planning needs and challenges that the INSPIRE customers face on a day to day basis.-
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While learning trends the past few years have focused on meeting the moment, trends moving forward are based upon what we’ve learned while operating during disruption so we can continue to meet the most pressing needs. In this session we’ll discuss the top five trends impacting education program development in the coming year, the whys behind them, and the massive shift across sectors to focusing on DEI in learning design.
While learning trends the past few years have focused on meeting the moment, trends moving forward are based upon what we’ve learned while operating during disruption so we can continue to meet the most pressing needs. In this session we’ll discuss the top five trends impacting education program development in the coming year, the whys behind them, and the massive shift across sectors to focusing on DEI in learning design.
Learning Objectives: As a result of this session, learners will
- Discuss the top five learning trends and how they impact our learning portfolio
- Explore the shift from format to learner in the trend landscape
- Examine how DEI learning design trends inform how we create safe learning spaces and extend the conversation to neurodivergence and trauma-informed design.
Tracy King, MA, CAE
Chief Learning Strategist & Founder, InspirEd
As Chief Learning Strategist & Founder of InspirEd, Tracy King leverages her more than 20 years in workforce development, consulting with organizations on education strategy and learning design. Tracy is the author of Competitive Advantage, advising on how to grow reliably profitable and sustainable continuing education programs that transform learners. Tracy is a thought leader, invited speaker, master learning designer and DELP Scholar. Her work has been featured on NBC, ABC, FOX, USA Today, Forbes and hundreds of nationally syndicated television, newspaper, and magazine outlets. She’s featured as a chapter author in the award-winning Routledge text, Microlearning in the Digital Age: The Design and Delivery of Learning in Snippets.
Connect: https://www.inspired-ed.com/
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Data is king when it comes to event strategy. But what data can bring the best results? Join us as we chat with Bear Analytics about what event data points you should be monitoring to benchmark your progress, track real-time spending, and how to hone campaigns that drive your target audience to register for events.
Data is king when it comes to event strategy. But what data can bring the best results?
Join us as we chat with Bear Analytics about what event data points you should be monitoring to benchmark your progress, track real-time spending, and how to hone campaigns that drive your target audience to register for events.
You don’t have to spend more to gain more. We’ll show you how to test your strategy, examine results, and shift your investments accordingly.
Learning Objectives:
- Discuss how to get from strategy to wrap-up for one event and scale for all levels of investment in virtual and in-person events.
- Learn about various attribution models to help you meet your predetermined pacing goals.
- Figure out how users engage with your organization and event across the board.
Jessie Reyes
Director of Marketing
Cadmium
Marketing executive with over 15 years of experience developing and leading teams to define and deliver differentiated brand experiences that grow market share and build customer loyalty. Jessie has spent the last 8 years in the event marketing and continuing education sector. Jessie currently serves as a SaaS-oriented Marketing Director for Cadmium. Cadmium is an all-in-one event and learning platform. Cadmium simplifies the production of live, hybrid, and virtual events and maximizes the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas, and knowledge.
Jessie holds an MBA from the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University and a Bachelor of Science in business with a concentration in marketing from the University of Massachusetts.Joe Colangelo
Co-Founder & CEO
Bear Analytics
Joe is the Co-Founder and CEO of Bear Analytics – a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, Joe and the team at Bear Analytics created Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences – all possible via the data you’re already collecting.
Formerly the principal strategist behind the strategic development of BIO’s One-on-One Partnering System, a web-based, SaaS platform, focused on providing biotech and pharma companies an efficient system for engaging in face-to-face interactions at an international portfolio of events
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In the ever-changing world of events, the need to streamline the presentation and speaker process are greater than ever. Imagine having one source to manage every aspect of your presentation and speaker needs. What exactly does that look like and how does it work? We’ll demystify the system and discuss opportunities that working with one person and utilizing powerful Cadmium tools provide, as well as breaking down additional benefits and practical insights on how best to use your internet and network.
In the ever-changing world of events, the need to streamline the presentation and speaker process are greater than ever. Imagine having one source to manage every aspect of your presentation and speaker needs. What exactly does that look like and how does it work? We’ll demystify the system and discuss opportunities that working with one person and utilizing powerful Cadmium tools provide, as well as breaking down additional benefits and practical insights on how best to use your internet and network.
Prerequisite Participant Knowledge and Skills
It would be helpful if a participant understands the Education Harvester and how this solution can be an added benefit to utilizing existing data.
Learning Objectives - Application on the Job
- After participating in this session, participants will be able to understand how the use of presentation management can have a positive impact on their event.
- After participating in this session, participants will be able to understand how the creation of an internal data network can assist in all aspects of their event.
- After participating in this session, participants will be able to understand how the use digital signage can improve the attendee experience at a live/hybrid event.
James Rut
Chief Information Officer
Cogent Global Solutions
Having served as a Senior IT Event Manager, an IT Project Manager, a Consultant, and an IT Director, James knows IT and how it impacts the customer experience. With a strong track record as an IT Project Manager in the entertainment industry, James also has experience working with cyber security, nonprofits, streaming media, video, audio engineering, and production management. James excels at developing, planning, and implementing information technology strategies that meet our client's business needs deliver optimal return on investment, and maintain utmost security while ensuring that the event network infrastructure adequately supports all computing and communication needs. In addition to extensive IT and project management expertise, James has a degree in Networking and Systems Administration Technology. Although he enjoys nerding out on IT, James is incredibly communicative, personable, and approachable. When he's not planning or strategizing premium events, he likes to fish and relax in his native Texas.
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In-person events are back! So what’s to become of our virtual audience? Is live streaming or recording your event still worth it? Join us as we dive into the trends of live streaming and recording events today, how and where to start if you’re on a budget, and how to make the most of your recorded content.
In-person events are back! So what’s to become of our virtual audience? Is live streaming or recording your event still worth it?
Join us as we dive into the trends of live streaming and recording events today, how and where to start if you’re on a budget, and how to make the most of your recorded content. Also, attendees will learn about Warpwire, Cadmium’s secure streaming platform, and how clients currently use it and other Cadmium services for events and enduring education in a live panel.
Learning Objectives:
- Understand the current status of live streaming events today and where live streaming is heading.
- Determine if live-streaming or pre-recording your event content is right for you.
- Learn how to get started when choosing a platform and what to look out for when selecting an A/V company.
- See examples of how Cadmium clients have utilized Warpwire, Cadmium’s streaming platform, and other services in a live panel.
Ian DeLacy
Project Manager, Live Stream / Audio Team
Cadmium
I started my professional career as a Network Engineer and Microsoft Certified Systems Engineer. Being an Entrepreneur, I went to work for myself doing large Network installations. In between projects I would work for AVMG as a Speaker Ready Technician in the early 2000's. I learned Audio Visual equipment and advanced in all areas of Live Events. Speaker Ready, Graphics Operator, Audio, and Projection skills have led me to leadership opportunities. After 20 years of experience of managing and leading many of the largest events, Covid put an end to a successful business. Cadmium provided a new home and place to utilize the skills I have obtained. I thrive in Customer Service and going above and beyond to deliver a superior product.
Samantha Jones
Director, Continuing Education
American Association of Oral and Maxillofacial Surgeons
Samantha earned her undergrad at Northwestern University with a focus on communications. She has been with the American Association of Oral of Maxillofacial Surgeons (AAOMS) for nearly 14 years— recently moved into her new role as the Continuing Education Director. She has several years (pre-pandemic) experience with hybrid events, but it wasn't until 2020 that, like many others, AAOMS had to go fully virtual for their Annual Meeting.
Christy Summers
Digital Events Manager
Medical Practice Management Association
Christy Summers, is the Digital Events Manager and process guru with Medical Practice Management Association. She brings a blend of subject matter expertise in medical practice management, project management, and logistical expertise to deliver highly rated digital conferences and online education for the MGMA audience. She excels at diagnosing issues in current processes and implementing solutions to streamline them. Christy's rich and diverse experience as a medical practice manager for over a decade with the Military and private practices allows her to see projects logistically from inception to execution, while always prioritizing the end users' experience.
Jennifer M. Varhalla
Manager - Professional Development
American Association of Nurse Anesthesiology
Ms. Jennifer (Jen) Varhalla has a Bachelor in English from Loyola University Chicago and a Master’s in Business Administration from Concordia University Chicago. Jen is the Manager of Professional Development for the American Association of Nurse Anesthesiology (AANA). She has been with the AANA for fourteen years, come this October. Within the fourteen years, she worked in numerous roles related to accreditation of nurse anesthesia programs, continuing education/professional development for members and students, and a lead role in the initiation, creation and implementation of AANA’s first ever hybrid Mid-Year Assembly and hybrid Annual Congress events.
Along with adapting the AANA’s largest live in-person meetings into hybrid events, she works closely with the AANA’s Professional Development Committee, to generate new evidence-based content for members. She also helps to maintain the AANA’s, American Nurses Credentialing Center (ANCC) accreditation, as a provider of nursing continuing professional development credits.
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Microlearning is a powerful component of your LMS toolkit. Join as we explore adult learning and microlearning techniques that can drive retention in your LMS, such as infographics, gamification, spaced repetition, and more. Following a brief presentation, we'll break out into a workshop and apply what we've learned to a brief course in EthosCE.
Microlearning is a powerful component of your LMS toolkit. Join as we explore adult learning and microlearning techniques that can drive retention in your LMS, such as infographics, gamification, spaced repetition, and more. Following a brief presentation, we'll break out into a workshop and apply what we've learned to a brief course in EthosCE.
Learning Objectives
- Understand how to apply microlearning concepts to EthosCE-based CME activities to boost retention.
- Utilize backwards planning to create a tailored course outline using microlearning techniques.
Aubrey Shoe, MA, CHCP
Associate Director, Programs
CME Institute
Aubrey Shoe, MA, CHCP (Denver, CO) is the Associate Director of Programs for the CME Institute. Aubrey has served on the board of CACME (the Colorado Alliance for Continuing Medical Education) for 4 years and is the organization’s representative on the Alliance CEhp Partners’ Council. She is also a member of the DIA (Diversity, Inclusion and Access) committee for the Alliance For Continuing Education in the Health Professions and is committed to creating innovative and inclusive educational initiatives.Scott Kuchinski
Director of Product & Engineering, LMS
Cadmium
I joined the Cadmium team as Technical Product Manager of the EthosCE LMS in 2019 with 10+ years of technical leadership experience. Starting out as a web developer, I learned the ins and outs of the web application market working in sectors including higher education, tourism, fitness, and fintech. I recently transitioned to a new role at Cadmium, Director of Product & Engineering, Learning Management Systems.
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The possibilities are endless on your event website. Join us as we dive into some outstanding eventScribe use cases that will drive revenue for exhibitors, sponsors, and your own organization. From evergreen sponsorship opportunities and resource centers, to making the most of HTML, we're covering everything you need to know to take your event website to the next level.
The possibilities are endless on your event website. Join us as we dive into some outstanding eventScribe use cases that will drive revenue for exhibitors, sponsors, and your own organization. From evergreen sponsorship opportunities and resource centers, to making the most of HTML, we're covering everything you need to know to take your event website to the next level.
Learning Objectives
- Learn how to customize a Virtual Resource Center in place of or in tandem with an exhibit hall
- See how HTML can create additional sponsored content and opportunities on your event website
- Understand how to use static pages to deliver customized sponsor content
Session Sponsor
Lacey Kishter
Technology Platform Manager
SB Expos & Events
Lacey is the Technology Platform Manager at SB Expos & Events for a wide variety of clients and has been in the Events Industry for 9 years. She specializes in the Cadmium platform on the Expo, Education, Website, and App modules for in-person, virtual, and hybrid meetings. In her spare time, she volunteers planning Japanese Anime and Culture Conventions on the east coast. Lacey is the proud recipient of an IAEE Award in 2019 – Top 20 under 30.Katie Owings, DES, CEM
Director of Operations
SB Expos & Events
Katie has been working at SB Expos & Events for over 6 years now and oversees our operations department to uphold industry best practices. Her teamwork persona is perfectly suited for the events industry. She is the proud recipient of an IAEE Award in 2018 – Top 20 under 30 and is Certified in Exhibition Management.-
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Video is an integral part of any learning management business. From the quality of the content to the level of interactivity, videos can make or break how engaged learners are with your course. The problem with putting your video content online is that you may unintentionally leave yourself vulnerable to unapproved content sharing or even video piracy. Most learning management systems (LMS), including Cadmium's Elevate and EthosCE, support embedding or uploading videos, but a unique offering of both Elevate and EthosCE is the ability to integrate directly with Warpwire, Cadmium's secure video management platform, allowing for additional security with your learning content. This session will take a look at best practices with ensuring the video content on your LMS and tools built-in to Warpwire to ensure your content is secure.
Video is an integral part of any learning management business. From the quality of the content to the level of interactivity, videos can make or break how engaged learners are with your course. The problem with putting your video content online is that you may unintentionally leave yourself vulnerable to unapproved content sharing or even video piracy. Most learning management systems (LMS), including Cadmium's Elevate and EthosCE, support embedding or uploading videos, but a unique offering of both Elevate and EthosCE is the ability to integrate directly with Warpwire, Cadmium's secure video management platform, allowing for additional security with your learning content. This session will take a look at best practices with ensuring the video content on your LMS and tools built-in to Warpwire to ensure your content is secure.
Learning Objectives
- Attendees will learn best practices with securing their video content
- Attendees will learn about key security features available within Warpwire
Misia Szech
Warpwire Product Owner
Cadmium
Misia joined Cadmium in March 2022 as the Warpwire Product Owner. She oversees the Video on Demand (VOD) and Live streaming products. Prior to working with Cadmium, Misia was a Product Owner for an online education company working with their LMS and the public website. Misia currently resides in Forest Hill, MD.-
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