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  • AMS-LMS Integration: Leverage the Opportunities and Avoid the Pitfalls

    Contains 2 Component(s)

    Date: Thursday, October 8th, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 MT and 11:00 PT

    As more and more associations seek to provide online learning opportunities to their members, learning management systems (LMS) are becoming much more prevalent. But as you add an LMS to your arsenal of technology tools, have you thought through the opportunities and pitfalls that an LMS brings to your broader data management process?

    In this webinar Wes will walk you through the key considerations for integrating an LMS with your AMS. Issues to be covered include:

    * The “basics" of AMS/LMS integration
    * What are the key considerations for AMS/LMS integration?
    * What are some of the major pitfalls or areas of concern to watch out for with integration?
    * What are some of the more advanced integration opportunities?
    * How you can use data from your LMS to improve your marketing and communications efforts?


    Wes Trochlil

    President

    Wes is president of Effective Database Management. For over 25 years, Wes has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, Canada, and Australia. Wes consults on a broad range of data management issues, from system selection and implementation to ongoing data management.

    Wes is the most published author on data management in the association market and is the author of “Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database," published by ASAE.

    Prior to starting his own consulting firm, Wes had nearly ten years experience working in associations as director of membership, marketing, and communications.

  • The Future Of Work: Six Radical Changes Disrupting The Next Decade

    Contains 2 Component(s)

    Date: Tuesday, June 16, 2015 | Time: 3:00 ET, 2:00 CT, 1:00 MT and 12:00 PT

    jeffhurt.jpgChange is the constant. Chaotic environments the norm.

    Today is dramatically different than ten or twenty years ago. The line between work, play and leisure will continue to erode. Join Velvet Chainsaw Consulting's Jeff Hurt for his insight into the opportunities these changes create for associations.

    According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success.

    Will you be nimble enough to adapt to these impending work changes and adjust accordingly?

    Today is dramatically different than ten or twenty years ago. Change is the constant and chaotic environments the norm. The line between work, play and leisure will continue to erode.

    According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success. Will you be nimble enough to adapt to these impending work changes and adjust accordingly?

    Learning Outcomes:

    • Identify six radical work changes that will disrupt traditional work models.
    • Evaluate how these disruptors might benefit or hinder your work.
    • Distinguish how to take advantage of the opportunity hidden within these radical disruptors.

    Jeff Hurt

    Executive VP, Education & Engagement, Velvet Chainsaw Consulting

    Jeff Hurt joined Velvet Chainsaw Consulting in January 2010. In 2012, he was recognized as the PCMA Educator of the Year. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.

    He is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com.

    When we conceived the Elevate Learning Platform a primary objective was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio (through your computer speakers).

  • Entrepreneurism Matters! Practical Strategies for Association Professionals

    Contains 2 Component(s)

    Date: Tuesday, February 24th, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT.

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    Chris Urena

    image

    Tracy White

    Advancing Association Education and Professional Development with a Strong Business Model

    "Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a Venture or owning a small business—it is a way of life, applicable to all human economic activities" (Kao, Kao, and Kao, 2002).

    This session will share practical—and highly effective—entrepreneurial strategies and techniques you can apply within your organization right away. Led by a native “for-profiter" who recently transplanted to the association industry, and a leader in marketing and branding in the association community, you'll get the inside scoop how to lead with an entrepreneurial mindset within an association framework.

    Generally speaking, the spirit of entrepreneurism is fundamental and “natural” within for-profit organizations and small businesses. Yet, the same is not true for many associations and non-profits. And while there is no shortage of expertise and/or resources on the concept, often times the models are too theoretical or not directly applicable to associations.

    Nevertheless, it’s an exciting time to work for a non-profit organization! The landscape in which we operate is rapidly evolving, and we’re continuously facing new challenges and opportunities. As stewards of the organization, we owe it to our members to be proactive, focused, and innovative. What is more, to remain viable (and indispensable to our members), we must embrace the fact that leading with a strong business model is no longer a luxury, but rather the standard.

    This session will share practical—and highly effective—entrepreneurial strategies and techniques you can apply within your organization right away. Led by a native “for-profiter” who recently transplanted to the association industry, and a leader in marketing and branding in the association community, you’ll get the inside scoop how to lead with an entrepreneurial mindset within an association framework.

    Chris Urena

    Director, ASHA Professional Development

    Chris Urena is obsessed with helping associations unleash their untapped potential. And, he’s devoted most of his career to doing just that! Chris began his professional journey at CommPartners, a leading online education solutions firm within the association industry, making extra money (as a CD-producer) during undergrad in 2006. Following graduation, Chris continued at CommPartners and successfully took on several jobs and responsibilities such as: customer support, event management, marketing, and sales. However, he is most fond of his last role, VP of Business Development, a position that allowed him to engage with many high-profile associations in a consultative role and guest speaker.

    A life-long learner, Chris left CommPartners in 2013 to expand his mind and experience in association management and took a position at the American Speech-Language-Hearing Association (ASHA), as Director of Professional Development. His unit is charged with generating a significant amount of non-dues revenue, so Chris is right at home infusing his business savvy and energy into the fold.

    In his spare time, Chris enjoys staying fit (and sane) by running several miles each day, and is planning to re-learn the piano. He recently completed his MBA program, and wishes to finish another master’s program that he placed on hold several years ago.

    Tracy White

    Brand Manager, ASHA

    Tracy White started her career in publishing where she leveraged her strategic direction to build and brand an up-start magazine—turning it into a fast-growing, highly profitable, multi-media brand. White now puts her creative and strategic vision to work at a non-profit association in the DC area, where she manages the marketing and branding of one of its flagship brands. White is a popular speaker—speaking across the U.S. and in countries as far away as Japan, New Zealand, and South Africa. She is the author of two books and holds a Master’s degree in communications.

    When we conceived the Elevate Learning Platform a primary objective was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio (through your computer speakers).

  • Grow Your Membership by Out-Educating Your Competition

    Contains 1 Component(s)

    Develop strategies for building a more loyal and engaged community through education.

    The ASAE Publication, “Decision to Learn” provides valuable research on members’ participation in education programs as an indication of their sense of affiliation and loyalty towards an organization. The primary finding is that associations providing rich learning experiences are better able to support and grow their member communities.

    Key Takeaways:

    • Identify how to best engage your membership through learning.
    • Discuss new education programs that provide greater accessibility and relevancy to a majority of your community.
    • Build relationships by being the go-to place for knowledge.

    By participating in this webinar, attendees will take away strategies for building a more loyal and engaged community through education.

    Rich Finstein is the founder and CEO of CommPartners, an online education and event company located in Columbia, Maryland. When the organization began in 1994, Rich made the decision to focus on the needs of the association community. Twenty years later, CommPartners has had the opportunity to collaborate with over 1,300 clients including trade organizations, societies, chambers of commerce, and non-profits. He has a passion for helping clients connect with their communities through online education, multimedia events and knowledge management.

  • The Future of Associating in The Age of Transformation

    Contains 2 Component(s)

    What will it take for associations to thrive over the next decade and beyond?


    Jeff De Cagna

    In this virtual learning session led by Jeff De Cagna, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization. If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

    The Future of Associating in The Age of Transformation

    Date: Thursday, October 23rd, 2014 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT.

    Program Summary

    What will it take for associations to thrive over the next decade and beyond?

    If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

    Are you ready to build a truly 21st century association?

    Above all else, leadership is an activity of purpose. Earning your status as a leader means being purposeful about forgetting the past and driving the challenging work of reinventing your organization for the very different world that is unfolding before our eyes.

    In this virtual learning session, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization.

    In the words of poet Mark Strand, "the future is always beginning now." It is time to make it happen for your association.

    Carolyn Breen

    RDA, RDH, CDA, EdD

    Carolyn Breen started her career as a statistician with the Department of Commerce. Since 1999, he has focused his efforts on research and analysis of market data and economic indicators for the work truck industry. He was appointed to the U.S. Government’s Industrial Trade Advisory Committee for capital equipment and is currently a member of the National Association for Business Economics. In 2008, he was named one of Bloomberg’s top economic forecasters. Steve earned a master’s degree in economics from the University of Utah (Salt Lake City, Utah).

    When we conceived the Elevate Learning Platform a primary objective  was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio. (through your computer speakers)

  • Show Me the Money

    Contains 1 Component(s)

    Online Education Strategies That Create Relevancy, Build Engagement and Generate Revenue

    Education in associations has evolved more in the past five years than in any previous period. There is increasing recognition that building community around knowledge strengthens member relationships, creates loyalty and grows participation in an organization's programs. While learning management systems have been available for many years, many question if they are the ideal resource for this type of engagement to occur? Where do private communities and public social media fit in? What are the ground rules for creating content, selecting speakers and scripting each opportunity?

    In this session we will begin with a discussion of choosing the right learning platform for an organization. We will then move to ways to structure and present education opportunities that build relationships, stimulate discussion, increase engagement and ultimately generate income.

    Key takeaways:

    • Understand the power that community based learning can have on retaining members and attracting new participants to your organization.
    • Learn about tactics to move your members to get more actively involved in your education efforts.
    • Review strategies for generating a greater return from your education investment.

    Richard Finstein

    CEO, CommPartners

    Rich Finstein is the founder and CEO of CommPartners, an online education and event company located in Columbia, Maryland. When the organization began in 1994, Rich made the decision to focus on the needs of the association community. Twenty years later, CommPartners has had the opportunity to collaborate with over 1,300 clients including trade organizations, societies, chambers of commerce, and non-profits. He has a passion for helping clients connect with their communities through online education, multimedia events and knowledge management.

  • Road to Relevance: 5 Strategies for Competitive Associations

    Contains 6 Component(s)

    You may have read the book. Now it’s time to dig a little deeper into each of the strategies on the Road to Relevance. This five-part webcast series will help your association become more efficient while enhancing member value.

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    Mary Byers, CAE

    Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide an introduction and overview designed to help you take the conversation about relevance to the next level. You will learn about associations that have successfully adopted the strategies, gain insight into how to do the same for yours, and get valuable handouts and worksheets designed to aid you on your journey.

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    Harrison Coerver
    There are five interlocking strategies on the Road to Relevance. Understanding all five—and how they work together—is essential for today's association staff and volunteer leaders. The concepts are simple, yet powerful, and help create a sustainable, efficient, and relevant association. Though each module provides a stand-alone look at one of the five strategies, together they present a road map for staff and volunteers, allowing you to operate more effectively in a highly competitive environment.


    By viewing the series, you'll:

    • Gain insight regarding competition and how it's changing the future of associations
    • Understand the role of “profit" in a not-for-profit environment
    • Learn how business strategies have positively affected other associations
    • Identify strategies designed to help increase your association's value proposition
    • Hear from two of the leading thought leaders in association management
    • Receive complimentary access to the capstone webcast at the end of these five modules

    The Road to Relevance series has been carefully designed to accommodate your busy schedule. Each strategy is covered in a 60-minute program to be watched at your convenience. Each module may be viewed a total of three times at no additional charge so that you can share with staff and your volunteer leaders.

    Mary Byers, CAE

    Author

    Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

    Harrison Coerver

    Author

    Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.

    Strategy #1 Build on Strengths
    The Road to Relevance starts with identifying and building on your strengths. This in-depth session takes a look at possible strengths, helps you identify yours and explores how knowing them will lead to focus and clarity in your future financial and human resource decision making. You’ll get a list of questions to help you discover your strengths as well as a matrix to help you match your strengths with opportunity.

    Strategy #2 Concentrate Resources

    Bill Gates attributes his success to the fact that he “focused in on a few things.” This strategy is powerful for your association as you go through the process of deciding where to focus your energy, expertise and financial resources in order to get the biggest return on investment for your members.

    Strategy #3 Integrating Programs and Services

    Are your programs and services the result of a carefully planned portfolio of offerings—or the result of years and years of adding here and there? We bet it’s the latter. If so, this session will help you identify action steps to create better synergy in the future.



    Strategy #4 Aligning People & Processes Efficiently

    Associations are a living example of “we’ve always done it this way.” Unfortunately, in today’s competitive environment, “this way” may actually be making it harder for you to compete effectively. Get a simple template for starting process discussions in your association to break through bottlenecks and obstacles to providing an outstanding value proposition for members.


    Strategy #5 Purposeful Abandonment

    It’s counterintuitive but less really can be more in the association environment. Find out why during this compelling and thought-provoking session created to provide you with advice, tools and questions to stimulate movement to a carefully crafted portfolio of service offerings—one that will help position your association as “must have membership.”

  • Road to Relevance: Purposeful Abandonment

    Contains 2 Component(s)

    Strategy #5 shows you why less really can be more in the association environment.

    Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide information designed to help you take the conversation about relevance to the next level.

    Strategy #5: Purposeful Abandonment

    The average association creates value by adding things rather than creating valuable things. Has this been your operating philosophy in the past? If so, this session will teach you a methodical process of identifying what should stay—and what should be eliminated from your portfolio of services. You'll learn how to get buy-in from leadership, how to decide what to eliminate and how to create a compelling vision for staff and leaders in order to make the process easier.

    Mary Byers, CAE

    Author

    Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

    Harrison Coerver

    Author

    Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.

  • Road to Relevance: Aligning People & Processes Efficiently

    Contains 2 Component(s)

    Strategy #4 shows you a simple template for starting process discussions in your association in order to break through bottlenecks, road blocks and obstacles to providing an outstanding value proposition for members.

    Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide information designed to help you take the conversation about relevance to the next level.

    Strategy #4 Aligning People & Processes Efficiently

    To be competitive, an association cannot afford to be inefficient. It cannot misuse or squander resources in ways that don't add value. Like elite athletes, associations are going to have to be in top shape and perform with maximum efficiency to ensure success and relevancy in the future. How can you do this? Learn about “value stream mapping" and how it leads to increases in productivity and efficiency and possible cost-savings for your association. Hear case studies of associations that have increased their turn-around time for members and saved as much at $250,000 as a result of process alignment.

    Mary Byers, CAE

    Author

    Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

    Harrison Coerver

    Author

    Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.

  • Road to Relevance: Integrating Programs & Services

    Contains 2 Component(s)

    Strategy #3 asks whether your programs and services are the result of a carefully planned portfolio of offerings—or the result of years and years of adding here and there. We bet it’s the latter. If so, this session will help you identify action steps to create better synergy in the future.

    Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide information designed to help you take the conversation about relevance to the next level.

    Strategy #3: Integrating Programs & Services

    Few associations have a cohesive, well-thought out mix of programs and services that are purposefully integrated and that complement and reinforce each other. Scarce is the association with a menu of products and services that takes advantage of synergy. But lack of synergy means more difficulty in marketing programs and services and less traction when it comes to being the “go to" resource in your industry or profession. This session will help you understand “fit," recognize the value of suites of services, and get ideas regarding what to do with programs that don't fit. This session includes a handout designed to help you figure out “fit" for your programs and services and to identify the “orphans" that don't fit.

    Mary Byers, CAE

    Author

    Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

    Harrison Coerver

    Author

    Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.