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  • Road to Relevance: Build on Strengths

    Contains 2 Component(s)

    Strategy #1 in the five-part Road to Relevance series starts with identifying and building on your strengths.

    Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide an introduction and overview designed to help you take the conversation about relevance to the next level.

    Strategy #1 Build on Strengths

    What are your strengths? You need to understand them in order to build on them. This in-depth session takes a look at possible strengths, helps you identify yours and explores how knowing them will lead to focus and clarity in your future financial and human resource decision making. You'll get a list of questions to help you discover your strengths as well as a matrix to help you match your strengths with opportunity.

    Mary Byers, CAE

    Author

    Mary Byers, CAE, is co-author of "Race for Relevance: Five Radical Changes for Associations" and "Road to Relevance: 5 Strategies for Competitive Associations." She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

    Harrison Coerver

    Author

    Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.

  • Road to Relevance Livestream

    Contains 1 Component(s)

    The Road to Relevance livestream program is a compelling presentation about how associations need to change to continue to lead their communities into the future. Led by thought leaders Mary Byers and Harrison Coerver, this multimedia presentation takes the award winning book by the same name and brings to life this important discussion.

    Associations are confronted with unprecedented, ubiquitous, and relentless competition, yet traditional association governance and management approaches are ill-equipped to respond. Best-selling authors Harrison Coerver and Mary Byers, CAE address this challenge in this thought-provoking look at how competition is threatening the relevance of associations and what you can do in response. Based on their new book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, the duo provides an introduction and overview designed to help you take the conversation about relevance to the next level. In this webcast, Mary Byers and Harrison Coerver feature practical advice and compelling case studies, giving you a peek at the proven strategies that have transformed associations and help you gain insight into implementing them in your organization.

    Learning Objectives:

    1. Create a competitor matrix for your association

    2. Identify five strategies to address competition

    3. Learn from the associations that are actively using these strategies today

    Takeaways:

    * How to identify strengths that deserve a concentration of resources

    * The value of a coordinated product and service portfolio and how to achieve one

    * The negative effect that marginal or under-performing activities have on your organization and ways to abandon them


    Mary Byers, CAE has been a professional speaker since 1988 and consults with organizations about developing leadership potential, creating harmony in work teams, and developing strategic plans. She’s a member of the National Speakers Association and has presented in more than 26 different states on a variety of topics. In addition to Road to Relevance, Byers is the author of six other books. She is the former Director of Communications and Member Services at the Illinois State Dental Society and Director of Advertising for the for-profit division of the International Order of the Golden Rule. She has strong ties in the field of association management and is a member of both the American and Illinois Societies of Association Executives and a former member of the Board of Directors of the Illinois Society of Association Executives.



    Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Coerver has consulted with over 1,000 associations in strategy, planning, marketing and management. He is known for his group facilitation skills, straightforward style and innovative approaches to association governance and management. He is also a frequent speaker and seminar leader on future trends for associations and professional societies and is a former member of the Board of Directors of the Association Forum of Chicagoland, a 4,000-member organization serving association professionals in the greater Chicago area.