With companies like Amazon recommending content and purchases, people now expect to receive a personalized experience when they interact with businesses.

This webinar will show how data analytics can help your Association keep up with member expectations and deliver a more relevant experience. Learn how to optimize the member journey by getting a 360-degree view of members across all your data sources. Finally , learn about how data from an LMS can help determine future decisions for education programming and audience engagement options.

Julie Sciullo, Association Analytics CEO, will give real examples and best practices on how to leverage data to:

• Improve marketing effectiveness with targeted content
• Grow member satisfaction and retention
• Discover opportunities to grow new revenue
• Understand the ROI of member engagement