As Chief Revenue Officer, Vicky leads Cadmium’s sales and marketing efforts to grow new business, support partner relationships, and retain happy customers. She is a SaaS revenue leader with experience successfully growing scalable and effective sales organizations, building high performing teams, managing change in high growth environments, and uniting cross functional strategic efforts. For the past 15 years, Vicky’s work has focused on serving customers in the nonprofit, political, and association spaces.

As a Strategic Account Manager at Cadmium, Kristin Sergi assists with product solutions and maintains client relationships. Having spent 11 years on the EthosCE team leading the support desk, she is excited to continue working with EthosCE clients, connect with new clients, and delve into Cadmium's Event Tech products and the event industry.

Hobbies include: Reading, Traveling, teaching ZUMBA, adventures with her son Carlo.

Jennifer joined Cadmium in 2022 and is a project management and customer service specialist with a passion for collaborative relationship-building and precise execution. With extensive experience managing large- and small-scale educational events, matrixed workflows, and process development, she ensures efficient event planning and accurate data management. A social science and communication enthusiast, Jennifer is driven by creating meaningful connections that support lifelong learning.

Mary Pat Hanlin, MPS, CMP, DES has served as the Chief Executive Officer of the International Society for the Study of Trauma and Dissociation (ISSTD) since October 2017. Her primary duties include overseeing the financial management, strategic planning, and program management of the association. Additionally, she oversees all aspects of conference and event planning for association events. Prior to my role as Chief Executive Officer, she served for two years as the Meetings and Marketing Manager for ISSTD where she oversaw membership recruitment and retention, marketing, social media, and event management.

Prior to joining ISSTD, Mary Pat spent fifteen years working in marketing, event management, sales and customer service. In 2010, she launched her own marketing consulting business, MPH Marketing, where she supported both small business and non-profit clients with marketing tasks including website design, development of marketing collateral, and event management. She started my career working in the television industry in New York City.

She graduated from Georgetown University in 2017 with a Master of Professional Studies in Global Hospitality Leadership and holds a Bachelors of Science in Communication from Seton Hall University as well as a Certificate in Event Management from Indiana University. Additionally, she currently holds Certified Meeting Professional (CMP) designation through the Events Industry Council and the Digital Event Strategist (DES) designation through the PCMA Digital Experience Institute. She is a member of the Professional Convention Management Association (PCMA) and the American Society for Association Executives (ASAE).

Casey Richman, MPH is a passionate public health professional with a strong interest in digital communications and nonprofit program management. Driven by a commitment to improving environmental health and expanding access to behavioral health resources, Casey brings a multidisciplinary approach to her work in the public health and association sectors. With experience leading communications, marketing, and program initiatives, she leverages her skills in research, writing, website design, and digital marketing to create meaningful impact. Casey holds a Master of Public Health and has contributed to projects that support health education, community engagement, and organizational growth.

Meghan is an Upstate New York Native who graduated from James Madison University. Starting with the company in 2007, Meghan has evolved to be a leader at Cadmium, directing our client development efforts. She enjoys strategizing with clients and exploring new avenues of delivering their online education. Her background working as an Event Producer and Client Development Representative has prepared her well for this position.

Eve Finstein joined Cadmium in 2013 as an Elevate Implementation Manager, and now serves as the Director of LMS implementation for Cadmium's two LMS offerings, Elevate and EthosCE. Prior to working with Cadmium, Eve ran operations for a cohort of leadership trainers and coaches. Eve is a graduate of the University of Maryland, College Park, and currently lives in Washington, D.C.

Raja V. Akunuru has 17 years of experience in designing scalable technology solutions in healthcare education. With strong foundations in software development and business, Raja is adept at applying technology and process engineering tools to improve healthcare outcomes.

Raja completed his MBA from the Wharton School at the University of Pennsylvania majoring in finance and business analytics. Raja enjoys trying out new tea recipes and cartooning with his 2 and 8-year-old daughters.

Leah Lomotey, MHA, PMP, is an Implementation Project Manager with strong SaaS experience, specializing in guiding customers through seamless onboarding, product adoption, and long-term success. She excels at working directly with clients to understand their goals, break down complex requirements, and translate them into clear, achievable solutions.

With background in accreditation workflows and continuing education programs, she brings helpful context without overcomplicating the process. Known for her ability to blend creativity with practicality, Leah turns client ideas into structured, scalable product outcomes that truly support their vision.

A certified healthcare meeting professional, with more than two decades of experience, Tracey has dedicated her career to providing leadership in medical meetings and event management, particularly in the educational space. Prior to starting Behind the Scenes, in 2021, Tracey served as the Executive Director at Complete Conference Management for almost 10 years where she was responsible for overseeing the strategy for the development and execution of fundable, innovative continuing medical education (CME) activities. Before then, Tracey served as a Senior Specialist in Education for the American College of Cardiology in Washington, D.C. where she managed meetings for tens of thousands of physicians. At Behind the Scenes, she partners with universities, institutions, and key opinion leaders on the development of educational activities aimed at increasing knowledge and competence in physicians, nurses and other healthcare professionals ultimately benefiting patient care and patient outcomes. Tracey holds a Bachelor of Arts degree in Public Relations with a minor in business from Howard University in Washington, DC.

Project manager and certified meeting professional with over two decades of experience delivering top notch conferences and events from inception to execution. Strengths include budget management, contract negotiations, vendor procurement, logistics management, event technology, detail oriented, creative menu planning, exhibitor management, problem-solving, and onsite execution.

As Chief Revenue Officer, Vicky leads Cadmium’s sales and marketing efforts to grow new business, support partner relationships, and retain happy customers. She is a SaaS revenue leader with experience successfully growing scalable and effective sales organizations, building high performing teams, managing change in high growth environments, and uniting cross functional strategic efforts. For the past 15 years, Vicky’s work has focused on serving customers in the nonprofit, political, and association spaces.

Rhonda joined Cadmium in 2018 after spending many years working in IT for various employers within the hospital and healthcare industries. As a former Project Manager and currently the Director of Operations for Event Tech, she has a focus on customer service, effective processes and teamwork.

Outside of work, Rhonda is a proud mother of three wonderful daughters and two dogs, currently living in Bel Air, Maryland. She enjoys reading historical fiction and cheering for the Orioles and Ravens. Rhonda and her husband, Craig enjoy traveling and spending free time at their vacation home on the Outer Banks in North Carolina.

Joe Cacchione joined Cadmium in 2023 and serves as a Strategic Account Manager, working closely with associations to drive strategic growth through Cadmium’s suite of SaaS solutions. Leveraging expertise in account management and customer success, he partners with clients to align technology with organizational goals and elevate member experiences. Passionate about innovation and continuous learning, Joe thrives in dynamic environments and is dedicated to building trusted, long-term relationships that deliver measurable business outcomes.

Karl Williams is a seasoned virtual and live event technology professional at Cadmium, where he has been driving client success since 2022. With more than 15 years of experience serving corporate and luxury markets, he specializes in event technology strategy, implementation, and creating immersive audience experiences. Karl’s background across event tech management, sales, and technical direction allows him to deliver innovative solutions that elevate events and maximize engagement.

Tracy is the CEO and Chief Learning Strategist of InspirEd, a full-service learning and event-design agency that helps mission-driven organizations turn education programs from cost-centers into profitable, sustainable engines of workforce impact. With 20+ years in workforce development, Tracy is the award-winning author of Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable and Impactful and a recognized thought leader whose insights on learning science, accessibility, and AI-enabled education have been featured widely. Tracy is also a neuroinclusion advocate and consultant, helping associations, corporations and training organizations design inclusive, high-impact learning experiences

Rachel serves as Events Director at InspirEd, where she applies adult-learning theory and scalable event-planning systems to elevate educational conferences and forums for mission-driven organizations. With over 15 years of experience designing high-impact, inclusive learning experiences and a passion for lifelong learning as equity, Rachel brings strategic vision and hands-on execution to every gathering.

Ian Brown is a marketing strategist and business leader with a passion for understanding consumer behavior and turning insights into measurable growth. Over his career, he’s held roles across field, brand, and performance marketing, gaining a deep understanding of how data and creativity intersect to drive business outcomes. As CEO and Managing Partner of Bohu Digital, Ian helps brands build clarity from complexity — activating demand generation channels in an increasingly AI-driven world. Known for his thoughtful, data-informed leadership, he’s dedicated to helping teams focus on what truly moves the needle.

Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.

Ezra Wolfe is an accomplished leader in healthcare learning technology, with extensive experience in driving innovation and enhancing client solutions. He co-founded EthosCE, where he served as Chief Technology Officer and Partner, and later as General Manager. Ezra holds a Master's degree in Journalism from the University of Kansas and a Bachelor's degree in Photojournalism from Syracuse University. He is passionate about leveraging technology to improve healthcare education and outcomes.

As Senior Director of Meetings and Industry Relations at Association Headquarters, Ashton leads the strategy and execution of high-impact events that drive member engagement, strengthen industry presence, grow revenue, and generate lasting value for associations. She brings more than 15 years of expertise in meeting and event management for associations and nonprofits, joining AH in 2016.

Before her time at AH, Ashton served with the American Association for Cancer Research (AACR), where she helped manage more than forty scientific meetings annually, ranging from 250–500 attendees, as well as the association’s flagship 15,000-person citywide conference.

Ashton is a Certified Meeting Professional (CMP), the industry’s leading credential for excellence in event management, and holds the Digital Event Strategist (DES) certification, recognizing her expertise in designing and delivering engaging online and hybrid experiences. Ashton is passionate about creating meaningful experiences that advance both organizational goals and industry leadership.

Brooke Passy, CMP, DES has extensive experience in meeting management, event planning, and coordination, with a background that includes work in the education sector and the service industry. With a Bachelor of Fine Arts in Theater Arts, Brooke has held various roles in companies such as AH & Association Headquarters, Council Rock School District, Starbucks Coffee Company, and Southern Oregon University.

Melanie Ryan is a seasoned event manager with 11 years of experience in marketing, wedding planning, and customer service. She has a strong background in management, organization, and time management, with a Bachelor of Science degree in Elementary Education from St. Joseph’s University.

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.

For 20 years, Bill Mott has been at the forefront of event production. As the founder and CEO of Falcon Events, Bill scaled a startup to an industry-leading hybrid event agency, culminating in its successful acquisition by Pinnacle Live in 2024. Starting his career as a hands-on AV technician, Bill earned leadership roles within some of the event industry’s top production firms. Known for expertise in digital technology, sales leadership, and financial performance, Bill brings a unique blend of technical know-how, entrepreneurial spirit, and business acumen to every venture.

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.

Becky manages the scientific program for the ESA Annual Meeting and serves as the primary staff liaison for ESA Branches, providing strategic and logistical support to the leadership.

Becky began her career in the food and beverage industry, where she worked for several years before transitioning to meeting planning. Her position with ESA combines her love of planning and logistics with her service-oriented personality, allowing her to connect personally with a large number of members throughout the Society.

A longtime resident of Baltimore, Maryland, you can frequently find Becky at the ballpark to catch an Orioles games or headed to the beach. She earned her bachelor's degree at Carson-Newman University in 2002. In 2018, she earned the Certified Meeting Professional designation from the Events Industry Council.

I started my professional career as a Network Engineer and Microsoft Certified Systems Engineer. Being an Entrepreneur, I went to work for myself doing large Network installations. In between projects I would work for AVMG as a Speaker Ready Technician in the early 2000's. I learned Audio Visual equipment and advanced in all areas of Live Events. Speaker Ready, Graphics Operator, Audio, and Projection skills have led me to leadership opportunities. After 20 years of experience of managing and leading many of the largest events, Covid put an end to a successful business. Cadmium provided a new home and place to utilize the skills I have obtained. I thrive in Customer Service and going above and beyond to deliver a superior product.

Having served as a Senior IT Event Manager, an IT Project Manager, a Consultant, and an IT Director, James knows IT and how it impacts the customer experience. With a strong track record as an IT Project Manager in the entertainment industry, James also has experience working with cyber security, nonprofits, streaming media, video, audio engineering, and production management. James excels at developing, planning, and implementing information technology strategies that meet our client's business needs deliver optimal return on investment, and maintain utmost security while ensuring that the event network infrastructure adequately supports all computing and communication needs. In addition to extensive IT and project management expertise, James has a degree in Networking and Systems Administration Technology. Although he enjoys nerding out on IT, James is incredibly communicative, personable, and approachable. When he's not planning or strategizing premium events, he likes to fish and relax in his native Texas.

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.