Behind the RFP: Building Better AV Partnerships for Impactful Events
Includes a Live Web Event on 10/21/2025 at 3:00 PM (EDT)
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- Customers - Free!
The AV RFP process can make—or break—your event’s success. But with evolving tech, hybrid expectations, and venue complexities, how can you ensure you’re asking the right questions, evaluating the right metrics, and securing the right partner?
Join Cadmium and Cadmium’s partner Pinnacle Live—the event experience company redefining the relationship between hotels, customers, and partners—for a tactical, future-focused session on crafting smarter AV RFPs. From budgeting benchmarks to in-house venue dynamics, this webinar explores real-world scenarios, common pitfalls, and proven strategies that help you strengthen vendor alignment and create more impactful events.
Whether you’re planning a high-profile annual conference or a regional hybrid meeting, you’ll leave with practical tools to streamline your AV sourcing process and deliver seamless, unforgettable attendee experiences.
Key Takeaways:
- Rethink the RFP: Learn how to structure AV RFPs that capture your full event vision—including creative, hybrid, and production needs.
- Compare with Confidence: Understand how to request and assess proposals using meaningful, measurable evaluation criteria.
- Budget Smarter: Gain insight into pricing trends and cost-saving opportunities across hotel venues and independent providers.
- Navigate Venue AV: Get expert tips on working with in-house AV contracts without compromising on quality or flexibility.
- Future-Proof Your Events: Explore the emerging AV and experience technologies that should shape your next RFP.
Bill Mott
Vice President, Production Sales
Pinnacle Live
For 20 years, Bill Mott has been at the forefront of event production. As the founder and CEO of Falcon Events, Bill scaled a startup to an industry-leading hybrid event agency, culminating in its successful acquisition by Pinnacle Live in 2024. Starting his career as a hands-on AV technician, Bill earned leadership roles within some of the event industry’s top production firms. Known for expertise in digital technology, sales leadership, and financial performance, Bill brings a unique blend of technical know-how, entrepreneurial spirit, and business acumen to every venture.
Amanda Law (Moderator)
Event Marketing Manager
Cadmium
Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she brought two decades of hands-on experience shaping events spanning industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.
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