The Member Growth Playbook: Events and Education United

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Events and continuing education are increasingly intertwined, yet many organizations still operate in silos. The results: rising costs, shrinking budgets, overextended teams, and workflows that don’t connect.

This keynote shows how to put member education at the heart of your programs, making it the driving force for engagement, growth, and retention.

Walk away with an actionable blueprint for creating resilient programs where events and education flow seamlessly together: Boosting engagement, supporting your team, and strengthening member loyalty without breaking the bank.

Learning Objectives:

• Align goals across departments, so events and education reinforce one another, even when budgets are tight.
• Streamline workflows and simplify systems to reduce burnout and operational strain.
• Build an ecosystem where technology supports (not complicates) your team’s work.
• Track meaningful metrics to demonstrate impact on members and your organization.

Behind the Scenes of CME Excellence: Delivering High-Quality In-Person Education Through Smart Event Management

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Managing in-person Continuing Medical Education (CME) events requires a thoughtful blend of precision, documentation, and learner-focused design. This session, presented by experienced medical education professionals from BTSCME, a valued Cadmium customer, will highlight the specialized considerations that make CME event planning both rewarding and uniquely detailed.

Participants will explore how accreditation requirements shape the full lifecycle of a CME event, influencing planning, speaker coordination, logistics, session tracking, reporting, and learner engagement. From disclosure collection to post-event credit fulfillment, every step is an opportunity to support high-quality education while maintaining the integrity and independence essential to accredited activities.

BTSCME will share real-world experiences and best practices illustrating how technology supports the demanding but rewarding work of CME event delivery. Attendees will leave with actionable insight into how thoughtful planning, accreditation awareness, and the right tools can elevate the success of any in-person CME program.

Learning Objectives:

• Building registration workflows that align with credit needs and learner categories.
• Coordinating presenters and content review using transparent, repeatable, accreditation-aligned processes.
• Implementing reliable attendance tracking methods, such as badge scanning and automated reporting, to ensure accuracy and audit readiness.
• Structuring exhibitor and sponsor participation in a compliant, learner-centric way.
• Using Cadmium’s event management tools to streamline operations and enhance consistency.

Beyond One-Size-Fits-All: Personalized Education for a Demanding Healthcare Landscape

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This session explores how healthcare organizations are shifting toward personalized learning pathways that respect clinicians’ time, adapt to their roles and specialties, and deliver education that feels relevant. By rethinking how content is structured and delivered, CME teams can shape learning experiences that make clinicians feel seen and equipped for the realities of modern practice.

Through real examples and practical strategies, you’ll see how leading organizations are using personalization to deepen engagement and turn their CME program into a continuous professional asset. The result is a more intuitive and efficient learning experience that empowers both clinicians and the teams that support them.

Learning Objectives:

• Understand how accessible, intuitive learning experiences drive learners to explore related activities and return for continuous updates.
• Use data insights and learning behavior to guide learners toward content that best supports their roles and professional goals.
• Create connected learning journeys that evolve with the learner through a live walkthrough and best practices for creating Learning Groups and setting up Course Relationships.

The Lean Learning Machine: Systems, Workflows, and Strategies for High-Impact CE Programs

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This session explores how organizations can deliver more courses, manage more learners, and maintain engagement without burning out the people that make it happen (your team). By examining the real operational challenges lean teams face, we’ll see how Elevate can create the foundation for sustainable, scalable growth.

Learning Objectives:

• Pinpoint common pressure points such as manual enrollments, scattered communications, and inconsistent set-up, and learn how Elevate redesigns these processes for enhanced learner management.
• Learn how to put centralized data and role-based access to work, so Elevate can handle more of the ongoing management for you, empowering staff to focus on their items and experience fewer day-to-day distractions.
• Deliver courses that meet your learners’ needs and goals through Elevate’s surveys and evaluations that collect valuable insights into your course health and overall feedback for improvement.

Panel: How to Manage the Entire Event Lifecycle and Beyond with Integrated Technology for Sustainable Success

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In this panel discussion, a consultant for the International Society of Trauma and Dissociation (ISSTD) and industry experts will share how event operations were transformed by using integrated solutions to manage the full cycle of conference and education programs. Panelists will also highlight how consolidating systems reduce administrative burdens, increase efficiency for a small team, and create a sustainable model for year-round education and events.

Attendees will gain an insight look at practical steps and best practices ISSTD used to strengthen their workflows. They will also see how the life and value of their event content can be extended to their continuing education programs for enhanced value.

Learning Objectives:

• Understand how to manage the entire event lifecycle, from abstract collection to live delivery to enduring on-demand content, all in one system.
• Learn how consolidating event-tech and learning-tech tools support sustainable long-term continuing education programming.
• Discover how to improve learner experience by giving event attendees access to sessions, speaker content, and on-demand resources before, during, and long after the event.