Cadmium University

Creating Personalized Learning Journeys


Associations offer a lot of educational opportunities. Start by counting the in-person and digital offerings. Then add in the publications and other association assets that deliver instruction, and you’ll see it adds up quickly. Most of us organize this content chronologically: When did it last occur or what registration opens next? But what if we adopted the characteristics of a university advisor? Individualized assessments, hand-picked courses, a clear pathway to graduation, course corrections along the way, and, ultimately, a certificate to demonstrate achievement.

Hear Event Garde, CEO, Aaron Wolowiec and CommPartners, CEO, Rich Finstein, share how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment.

In this session, you will learn how to:

  • Identify your association’s current education assets.
  • Evaluate your association’s current organization of education assets.
  • Examine segmentation as a means of better organizing education assets
  • Explore better organizing of education assets for a sample segments.
  • Consider the marketing implications associated with reorganizing content.

Richard Finstein

President, LMS and Managed Services Division, Cadmium & Former CEO of CommPartners

Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.

Aaron Wolowiec

CEO, Event Garde

Aaron Wolowiec is a learning strategist and meetings coach for leading trade associations and individual membership societies across the United States. Committed to the latest research and trends on learning, intentional networking environments and meaningful transfer exercises, he launched Event Garde, a professional development consultancy, in 2011.

 Aaron earned a master’s degree in administration from Central Michigan University (CMU). He’s also a certified association executive (CAE), a certified meeting professional (CMP) and a certified tourism ambassador (CTA), as well as an Association for Talent Development (ATD) master instructional designer. Aaron currently lives in Dallas, TX.

Components visible upon registration.