Cadmium University

Enhancing the Member Experience with Data Analytics

  • Registration Closed

With companies like Amazon recommending content and purchases, people now expect to receive a personalized experience when they interact with businesses.

This webinar will show how data analytics can help your Association keep up with member expectations and deliver a more relevant experience. Learn how to optimize the member journey by getting a 360-degree view of members across all your data sources. Finally , learn about how data from an LMS can help determine future decisions for education programming and audience engagement options.

Julie Sciullo, Association Analytics CEO, will give real examples and best practices on how to leverage data to:

  • Improve marketing effectiveness with targeted content
  • Grow member satisfaction and retention
  • Discover opportunities to grow new revenue
  • Understand the ROI of member engagement

Join us for this webinar session and see how data can help drive strategy and inform decision-making.

Julie Sciullo

CEO, Association Analytics

Julie has 15 years’ experience successfully driving finance, strategy, sales and, corporate development. She is an industry thought leader who infuses innovation into data analytics through technology implementation, product and service management, talent and team development, and continuous improvement to business processes.


Julie is passionate about interpreting the story in the data to drive decisions and facilitate success. She holds an M.B.A. in Finance and Organizational Leadership from Duquesne University and a B.S.B.A. in Accounting and Finance from the University of Pittsburgh.


Her belief in the power of data analytics drove her to the helm of Association Analytics and to year-round conferences, where her insights as a featured speaker, deliver applicable takeaways and sought-after value.

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