How Digital Marketing can Create Lasting Buzz Around your Educational Offerings
Recorded On: 12/13/2017
You’ve invested in your LMS with the right design and content, but now what? The truth is, if you build it, they may not actually come! This webinar will explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs.
In this webinar we will present:
- How to use keywords, search engines and social media to drive exposure
- Opportunities to monetize your content beyond your current membership/community
- Quick-win tactics to increase the number of learners accessing your LMS
- Insights into how other associations are leveraging digital marketing
CEO & Co-Founder, WebMechanix
Chris is co-founder / CEO at WebMechanix, a performance marketing firm that is one of the largest & most respected pure-play digital firms in the mid-atlantic. Chris knows a thing or two about SEO/SEM, search marketing, analytics, copywriting, UX, conversion rate optimization, email marketing, marketing automation, growth / funnel "hacking", CRM, and attribution.
Chris spearheaded the launch of WebMechanix Academy, a training & certification program that rapidly prepares aspiring marketers for meaningful careers in the field.
WebMechanix has won all kinds of awards, been a mainstay on the INC 5000 & Chris is a regular on the speaking agenda for conferences & universities all across the country. He was also recently named Ernst & Young Entrepreneur of the Year Finalist.
Chris graduated with honors from the Robert H. Smith School of Business at University of Maryland College Park.
Marketing Manager, CommPartners
Aubrey is the Marketing Manager at CommPartners and is responsible for all things digital. Aubrey is a seasoned marketing professional who has a passion for building strong brands. Aubrey has an MBA from Loyola University and a BS in Business/Marketing from Towson University.