Cadmium University

How to Capture Feedback That Can Actually Improve Member Value

Recorded On: 09/20/2018


You probably use SurveyMonkey and send out an annual survey to members. Maybe you capture feedback after a conference or seminar. 

Well done. You're listening to your members. BUT... 

There's so much more you can do to drive CONTINUOUS FEEDBACK giving you INSIGHT into your members, staff and your board that will help you make more effective decisions in your association.

There's the old way of surveying. And then there's a completely different way to manage feedback. This webinar will walk you through the best way to capture valuable feedback on a regular basis in a way that will allow you to drive greater member value than ever before.

At the end of this webinar you'll have access to the knowledge and tools necessary to automate continuous feedback from your Members, your Staff and your Board. 


  • What questions to ask.
  • Who to ask.
  • How to put feedback on cruise control.

CAE Credit: Attendees may claim 1 credit toward their CAE application or renewal professional development requirements.

Dave Will

Co-Founder & CEO, PropFuel

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "walk faster and smile less, because perception is reality". Dave took this feedback to heart and started a business based on the antithesis of this advice. 14 years later, Dave successfully sold Peach New Media, an LMS for associations, which is now part of Community Brands. Since then, Dave and former Peach, Cameron Aubuchon, built a Feedback Automation Platform called PropFuel and they're here again to help associations build a stronger relationship with their members, staff and boards by gaining insight on a frequent and continuous basis.

Components visible upon registration.