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Learning Portfolio Audits: 7 Secrets of Thinking Like an Entrepreneur

Recorded On: 04/28/2016

Approximately 27 million working-age Americans are currently starting or running new businesses. What if you could replicate the secrets of their startup success within your own department or organization? Despite the cliché image of entrepreneurs who achieve great things simply flying by the seats of their pants, the most successful businesspeople approach their work with intentionality.

As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs past their prime.

This session is designed to help association professionals and industry partners leverage their inner entrepreneurial spirit to categorize, audit and optimize the programs that comprise their learning portfolios, resulting in a stronger brand, an elevated reputation and more loyal participation.

Learning outcomes
• Identify the building blocks of an entrepreneurial mindset
• Examine the steps that comprise a learning portfolio audio
• Design a plan for auditing your organization's learning portfolio

Aaron Wolowiec

Founder and President, Event Garde

Aaron is a talented and passionate association learning strategist and meetings coach whose diverse achievements guide and propel association goals and initiatives, especially as they relate to education. Aaron has more than a decade of experience in the meetings industry, and has taught for three years at a Michigan college.

Aaron is a certified association executive, a certified meeting professional and a certified tourism ambassador; has earned a master's degree in administration from Central Michigan University (with a concentration in leadership); and is an Association for Talent Development Master Instructional Designer. An active member of ASAE, Aaron is chairman of the Professional Development Section Council, as well as past chairman of the Young Association Executives Committee and a 2009-2011 Diversity Executive Leadership Program scholar.

When not working with clients Aaron enjoys cooking, running, blogging, old homes and unclehood, as well as tending to his puppy, Lillie. Likewise, Aaron maintains a popular association blog at, contributes to a variety of industry publications and mentors a number of emerging professionals.

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