Cadmium University
Let's Talk Pacing Goals | 7 Event Data Points to Watch in 2023

Let's Talk Pacing Goals | 7 Event Data Points to Watch in 2023

Data is king when it comes to event strategy. But what data can bring the best results? 

Join us as we chat with Bear Analytics about what event data points you should be monitoring to benchmark your progress, track real-time spending, and how to hone campaigns that drive your target audience to register for events. 

You don’t have to spend more to gain more. We’ll show you how to test your strategy, examine results, and shift your investments accordingly.

Learning Objectives:

  • Discuss how to get from strategy to wrap-up for one event and scale for all levels of investment in virtual and in-person events.
  • Learn about various attribution models to help you meet your predetermined pacing goals.
  • Figure out how users engage with your organization and event across the board.

Jessie Reyes

Director of Marketing


With over 15 years of experience developing and leading teams to define and deliver differentiated brand experiences that grow market share and build customer loyalty, Jessie has spent the last 8 years in the event marketing and continuing education sector. Jessie currently serves as a SaaS-oriented Marketing Director for Cadmium.

Jessie holds an MBA from the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University and a Bachelor of Science in business with a concentration in marketing from the University of Massachusetts.

Joe Colangelo

Co-Founder & CEO

Bear Analytics

Joe is the Co-Founder and CEO of Bear Analytics – a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, Joe and the team at Bear Analytics created Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences – all possible via the data you’re already collecting.

Formerly the principal strategist behind the strategic development of BIO’s One-on-One Partnering System, a web-based, SaaS platform, focused on providing biotech and pharma companies an efficient system for engaging in face-to-face interactions at an international portfolio of events

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