Cadmium University

LMS Monetization Strategies: Creative ways to Ensure ROI

Recorded On: 11/01/2017


Associations invest significant time, energy, and resources to be their member’s go-to-place for education. But how do you translate these efforts to create meaningful returns on your investment? Monetizing your learning is an impactful way to develop non-dues revenues, but knowing where to begin can seem overwhelming. This session will navigate the basics in monetizing your learning and explore strategic and creative ways to maximize your education revenues.

In this webinar we will present:

  • Cost considerations when developing eLearning Content
  • Pricing strategies to maximize profits
  • E-commerce strategies that make paying for content an intuitive process
  • Key capabilities needed from your learning platform
  • Scenarios from peer Association Executives who successfully increased their reach and revenues through their learning portfolios  

Marci Thompson

Vice President, Knowledge and Professional Development, Society for Marketing Professional Services

Marci Thompson is an experienced member-education strategist within the association community. She is familiar with all aspects of continuing education curriculum development, member outreach and running successful synchronous and asynchronous learning events. Currently, Marci is the Vice President of Knowledge and Professional Development for the Society for Marketing Professional Services – leading the charge to develop strategy for the future of SMPS training and development. She oversees all educational programming, including: the Society’s annual conference, classroom and individual instruction, and distance/online learning program development.

Molly Mazuk

Director, Professional Development, American Society of Addiction Medicine

Molly Mazuk is a director of professional development at the American Society of Addiction Medicine (ASAM). Since starting at ASAM in 2013, she has worked on nearly every aspect of providing continuing medical education, from finding funding, managing conference apps, analyzing attendee outcomes, and planning new content. Her primary focus is on leading ASAM’s Annual Conference (in-person or virtual) and ASAM’s learning management system. Molly is known for her creativity and innovation and was named one of Association Forum’s 40 under Forty in 2021.

Molly is a graduate of St. Mary’s College of Maryland. When not at work, Molly can be found at a TexMex restaurant or reading a good book.

Richard Finstein

President, LMS and Managed Services Division, Cadmium & Former CEO of CommPartners

Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.

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