Cadmium University
Making Informed Decisions: What You Need to Know Before Purchasing Technology for Your Association

Making Informed Decisions: What You Need to Know Before Purchasing Technology for Your Association

Includes a Live Web Event on 09/24/2024 at 3:00 PM (EDT)

Navigating the world of technology purchases for your association can be overwhelming. Whether you're considering an Association Management System (AMS), a Learning Management System (LMS), or Event Technology Software, making the right choice is critical to your organization's success. This webinar is designed to equip association leaders and decision-makers with the essential knowledge to evaluate, select, and implement technology solutions that align with your goals and operational needs. Join us as industry experts guide you through the key factors to consider before making a big tech purchase, ensuring that you make informed decisions that drive your association forward.

Key Takeaways:
1. Understanding Your Association’s Needs: Learn how to assess your organization’s unique requirements and set clear goals for your technology purchase.
2. Evaluating Technology Vendors: Gain insights on how to research and compare different vendors, including key questions to ask and red flags to watch out for.
3. Budgeting and ROI: Discover strategies for creating a realistic budget and calculating the return on investment (ROI) for your tech purchase.
4. Implementation and Integration: Explore the steps involved in successfully implementing new technology and integrating it with your existing systems.
5. Future-Proofing Your Investment: Learn how to choose technology that can scale with your association and adapt to future needs.

Jessie Reyes

Director of Marketing

Cadmium

Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.

Prior to her tenure at Cadmium, Jessie held various marketing leadership roles, showcasing a consistent knack for aligning marketing strategies with organizational goals to deliver concrete outcomes. Jessie holds an MBA from the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, coupled with a Bachelor of Science in Business with a marketing concentration from the University of Massachusetts.

Melissa Roberts

Strategic Account Manager

Cadmium

Producing a successful event is akin to producing a movie or TV show. Having worked in both industries, I know that both require someone behind the scenes who can juggle a million tasks while managing a multi-million-dollar budget. I have been managing projects and events for over 20 years! I attended LSU for three years before graduating from the University of New Orleans in Film & Television. I have learned a lot about the ever-changing event industry. I truly enjoy building relationships with my clients and always go above and beyond when it comes to customer service. I love my LSU Tigers and can often be found at the local sports bar cheering on my beloved New Orleans Saints!

Megan Shankle

Vice President, Client Relations

ISG Solutions LLC

Megan Shankle fosters and maintains long-term partnerships that address the business needs of every one of ISG’s customers. She also provides industry- and company-specific resources to help customers make business decisions that ensure their longevity and success. Megan has spent her career with ISG, beginning as an account executive in 2006.

Sarah Sheinhorn

Solutions Engineer

Cadmium

Sarah Sheinhorn is a Solutions Engineer for Cadmium, with a passion for helping associations meet their technology needs. With 14 years in the association industry, she helps organizations strategize ways to utilize Cadmium products to grow value with their constituents and increase non-dues revenue for their association with online learning.

Sarah lives in Columbia, MD with her husband and two children. She graduated from Towson University with a Mass-Communications degree and enjoys spending time with family and friends and watching sports in her free time.

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