Cadmium University

Results by Design


The new value proposition in the continuing education market is not information - its transformation. It's learning that translates into results. And given the fact industry analysts are projecting the eLearning industry to more than double in North America alone, we've got to get this right. What must we do to deliver results by design? Let’s talk about connecting the dots between intention and outcome in our learning portfolio.

Learning Objectives:

  • Discover the key differentiators between information-based programming and transformational learning
  • Explore five program design decisions that generate the kinds of results your learners are hungry for
  • Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs

Tracy King, MA, CAE

Chief Learning Strategist & CEO


Tracy King, MA, CAE

She / They

As Chief Learning Strategist & CEO of InspirEd, Tracy King leverages more than 20 years in workforce development consulting with organizations on education strategy and learning design. Tracy is the author of the award-winning book Competitive Advantage, and they advise on how to grow reliably profitable and sustainable continuing education programs that transform learners. Tracy specializes in the intersection of learning science and technology. They are a thought leader, master learning designer and DELP Scholar. Their work has been featured on NBC, ABC, FOX, USA Today, Forbes, The Star Tribune and hundreds of nationally syndicated television, newspaper, and magazine outlets. Tracy is featured as a chapter author in the award-winning Routledge text, Microlearning in the Digital Age: The Design and Delivery of Learning in Snippets.

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