Scary Stories from the Field

Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.

Born and raised in Southern Maryland and graduated from the University of Maryland in 1998. Began my career as a meeting planner in Washington, DC., had the opportunity to work with some amazing meeting planners at Hanley Wood and Courtesy Associates. After having my son, I relocated to Raleigh and worked for NC State University. While I was a conference manager with the university, we used the CadmiumCD product. I currently reside in Wilmington, North Carolina and work remote for Cadmium as a Project Manager. I look forward to working with clients and helping produce successful programs.

In my free time I love to read, paddleboard, sit on the beach, hike, visit breweries, and go for a ride or camp in our 1973 Classic VW Bus called Bodhi!

Kendra is the Director of Online Events with Cadmium. Kendra first joined the company in 2009 where she lead the Event/Support team in daily operations and project management. Kendra and Team consistently collaborate to improve the department’s processes, strategic communications, event execution, and the cultivation of strong client relationships, which is at the core of Cadmium’s mission.

Kendra has over 15 years of events, fundraising, development, and non-profit organizational experience. Kendra's events career began in the Special Events Department of The Maryland Zoo in Baltimore, before shifting to grassroots fundraising and income management with the American Cancer Society. While Kendra misses the days of penguins running around in company meetings at the Zoo, Kendra loves the accessibility and opportunities that online education offers in this ever-evolving field. Kendra received her master’s degree in Global and International Education from Drexel University where she studied the qualitative impacts experiential learning presents to the life-long student.

Professionally, Jennifer has more than seven years of medical event experience designing and executing educational conferences ranging from 200 to 40,000 attendees. Jennifer earned her Healthcare Meetings Compliance Certificate in 2021 and has a BA in Communication Studies from George Washington University. She loves creating and implementing processes that streamline efficiency and organization! I’m fascinated by humans and the way we communicate. I feel strongly that partnerships and collaboration are the keys to event success.

Jennifer has a rescue tabby cat named Penny, and loves to cook, hike, practice pilates, and explore Denver and the surrounding areas in her free time. Jennifer is hoping to take a vacation to Alaska someday.