Driving Interest for Education In Real-Time
Recorded On: 07/12/2016
Learn how to drive interest for education using events that are trending and interesting from a real-time perspective.
As PD professionals, it is your job to start abreast of news, sensitive issues and what's on the mind of your education participants.
Not addressing sensitive cultural issues and situations can make your education seem dated and out-of-touch with your attendees. By scanning the news media and asking your education session leaders to do the same, you will create programs and content that is fresh and exciting.
This webinar will provide three secrets to creating exciting content that keeps your attendees (online and off) buzzing.
• Explore compelling real-life examples that introduce the SPIKE Method
• Learn how to track positive sudden points of interest relevant to education and capitalize on them
• Find out how to forecast negative issues so you can mitigate, manage or minimize them in advance
• Discover how to scoop the news media and become the go-to source
We are excited to have Adele Cehrs from Epic PR Group for this event.
Adele has served as a PR and branding strategist, corporate counsel, and crisis-management adviser for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee, and the Convention Industry Council. Prior to owning her own company, Adele was an executive at top PR firms in New York City and Washington, DC, including TSI Communications and Ogilvy Public Relations Worldwide, and served as a spokesperson for companies such as DuPont, 1-800-Flowers, Transwestern Properties, MCI/WorldCom, and DirectTV. She is a frequent media expert for CNN Headline News, NPR, Fox Business, CBS, NBC, Voice of America, Inc., Bloomberg Businessweek, PRWeek, Forbes, Entrepreneur, and a regular contributor to the Wall St. Journal.