Driving Interest for Education In Real-Time
Recorded On: 07/12/2016
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Learn how to drive interest for education using events that are trending and interesting from a real-time perspective.
As PD professionals, it is your job to start abreast of news, sensitive issues and what's on the mind of your education participants.
Not addressing sensitive cultural issues and situations can make your education seem dated and out-of-touch with your attendees. By scanning the news media and asking your education session leaders to do the same, you will create programs and content that is fresh and exciting.
This webinar will provide three secrets to creating exciting content that keeps your attendees (online and off) buzzing.
Event takeaways:
• Explore compelling real-life examples that introduce the SPIKE Method
• Learn how to track positive sudden points of interest relevant to education and capitalize on them
• Find out how to forecast negative issues so you can mitigate, manage or minimize them in advance
• Discover how to scoop the news media and become the go-to source
We are excited to have Adele Cehrs from Epic PR Group for this event.
Adele Cehrs
CEO, When and How Agency
Heralded as a crisis communications expert, by the Wall Street Journal Adele Cehrs has worked with high-profile clients like Vice President Joe Biden, the CEO of Lockheed Martin Marillyn Hewson and the owner of the Washington Monumental Sports Ted Leonsis.
As a well-respected entrepreneur, Adele was recently recognized as a "business wonder-woman" by the Washington Business Journal.
She has also spoken at the United Nations and her talk was broadcasted on United Nations Television and translated into eight languages. She is the author of the book: Spike Your Brand ROI: How to Maximize Results.
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