Organizations have been producing hybrid events for many years. So what has changed? The answer is everything. This past year taught us about the power and reach of virtual education programming. Does it make sense to go back to the way it was once the pandemic is over? We will explore this question and address strategies and tactics for leveraging everything we learned last year as we make plans to return to traditional onsite conferences.

This year brought a sudden emphasis on virtual education as many of us were unexpectedly met with a huge challenge of transitioning our place-based events to a virtual format. Faced with this situation, all of us were forced to innovate quickly. The result was creative solutions that maintained the norms of traditional learning while remaining socially-distant. As we catch our breath, it’s time to take a fresh look at an oft-overlooked staple: Webinars. The impact of this past year has radically and permanently changed the webinar landscape. But what does the change mean, and how can organizations make this transformation work for them? Join us as we discuss how to best position and produce your webinars for future success.

Join veteran experiential designer and long-time association industry leader Mallory Gott, founder and creative director of G+A, an experiential design firm, as she introduces you to the same 4-step framework used by AHIMA, the Endocrine Society, the American Speech-Language-Hearing Association, and more to transform their approach to solving seemingly unsolvable problems and designing incredible experiences.

Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away.

Hear Event Garde, CEO, Aaron Wolowiec and CommPartners, CEO, Rich Finstein, share how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment.

Why do we like learning in a fun, interactive setting with classmates rather than learning alone at a computer? The key is in the psychology of social learning. We learn better when we can interact with and collaborate with others.

One of the benefits of attending conferences and other in-person events is connecting with colleagues whom you can share ideas and challenges. Moving to a virtual venue doesn’t have to mean all of that is lost. You can still deliver an engaging experience to your attendees, complete with opportunities to interact with presenters, network with peers, and even get the competitive spirit going with scavenger hunts. Higher Logic's Heather McNair will share ideas on how to keep your audience engaged throughout the conference, not sneaking away to the fridge for a snack.

Tracy King, CEO and Chief Learning Strategist of InspirEd, and Kate Ratcliffe, CommPartners Marketing Manager, Certified Meeting Professional, and former virtual event producer will answer any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform.

A Webinar Series with Tracy King, CAE

What must we do to deliver results by design? Let’s talk about connecting the dots between intention and outcome in our learning portfolio.