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Untangling Webinars: Learning From the Past for Future Success
Contains 3 Component(s)This year brought a sudden emphasis on virtual education as many of us were unexpectedly met with a huge challenge of transitioning our place-based events to a virtual format. Faced with this situation, all of us were forced to innovate quickly. The result was creative solutions that maintained the norms of traditional learning while remaining socially-distant. As we catch our breath, it’s time to take a fresh look at an oft-overlooked staple: Webinars. The impact of this past year has radically and permanently changed the webinar landscape. But what does the change mean, and how can organizations make this transformation work for them? Join us as we discuss how to best position and produce your webinars for future success.
This year brought a sudden emphasis on virtual education as many of us were unexpectedly met with a huge challenge of transitioning our place-based events to a virtual format. Faced with this situation, all of us were forced to innovate quickly. The result was creative solutions that maintained the norms of traditional learning while remaining socially-distant.As we catch our breath, it’s time to take a fresh look at an oft-overlooked staple: Webinars. The impact of this past year has radically and permanently changed the webinar landscape. But what does the change mean, and how can organizations make this transformation work for them? Join us as we discuss how to best position and produce your webinars for future success.
Takeaways include:
- How to incorporate what we learned in the past year to expand the effectiveness and impact of these programs
- An understanding of best practices from the CommPartners Event Team leaders
- Access to 3 leading Association/Professional Development leaders on how they plan to innovate in 2021
- A fresh look at outsourcing vs. in-house production
One CAE Credit will be provided for live attendance.
Kendra Matarozza
Director of Online Events
CommPartners
Christopher Urena, MBA, CAE
Chief Learning Officer
Endocrine Society
Josh Yavelberg, PhD
Founder
Flying Cloud Solutions
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Virtual Event Design Gotcha Flummoxed? Stop Thinking, Start Feeling, Design Differently
Contains 3 Component(s)Join veteran experiential designer and long-time association industry leader Mallory Gott, founder and creative director of G+A, an experiential design firm, as she introduces you to the same 4-step framework used by AHIMA, the Endocrine Society, the American Speech-Language-Hearing Association, and more to transform their approach to solving seemingly unsolvable problems and designing incredible experiences.
Is your team suffering from a case of “we’ve-just-got-to-get-through-this”-itis? Are you grappling with how to maintain comparable revenue and/or attendance numbers while you transform place-based events into virtual experiences? Do you get the feeling that there’s more to designing an amazing virtual event than digitally retrofitting an existing conference program?
Join veteran experiential designer and long-time association industry leader Mallory Gott, founder and creative director of G+A, an experiential design firm, as she introduces you to the same 4-step framework used by AHIMA, the Endocrine Society, the American Speech-Language-Hearing Association, and more to transform their approach to solving seemingly unsolvable problems and designing incredible experiences.
In this webinar, you will:
- Learn why the first step towards designing an amazing virtual event experience is to shift your problem-solving paradigm.
- Understand The Lottery Effect and how it prevents you from designing an effective virtual event experience and identify whether it’s hindering your team now.
- Outline the four steps of a proven experiential design thinking framework and discuss how to apply it to your virtual event design.
Mallory Gott
CAE, Founder and Creative Director of G+A
For more than 15 years, Mallory Gott, MA, CAE, founder + creative director of G+A | An Experiential Design Firm has traveled the globe designing amazing experiences for people from all walks of life and across a breadth of industries and specialties. From product and brand repositioning to customer acquisition to organizational cultural restructuring , she helps for- and non-profit clients apply G+A’s proprietary design thinking framework to discover solutions to their seemingly unsolvable problems.
Mallory honed her experiential design skills leading association teams across North America, Europe and Asia in the development of experiences that married creativity and execution to produce results. Mallory is a long-time certified associate executive and holds a master’s degree in human performance improvement (which is just a fancy name for organizational development). She’s bilingual (English + French) because France exudes a je ne sais quoi that she just couldn’t resist! When she’s not designing amazing experiences, she loves a fantastic adventure novel or hanging with her pup, Dog-tective John McClane!
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5 Digital Marketing Ideas for Promoting Continuing Education
Contains 3 Component(s)Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away.
Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away. Join Aidan Augustin, Founder and CEO of Feathr discussing 5 Digital Marketing Ideas for Promoting Continuing Education.
In this webinar, you will:
- Find out why now is the time to grow your continuing education programs
- How you can keep other programs running for your association
- Use ad targeting to promote your education programs and continue to bring in revenue throughout the year
- Learn how associations can reignite excitement and participation around online learning opportunities
Aidan Augustin
Co-founder and President of Feathr
Aidan Augustin is the co-founder and President of Feathr, an industry-leading tech company building marketing tools specifically tailored to the needs of associations and event organizers. Feathr has helped over 800 associations and 5,000 conferences, trade shows, and virtual events grow attendance, member engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an actively involved member of both ASAE and IAEE and regular speaker on the topics of digital marketing and event/association technology.
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Creating Personalized Learning Journeys
Contains 3 Component(s)Hear Event Garde, CEO, Aaron Wolowiec and CommPartners, CEO, Rich Finstein, share how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment.
Associations offer a lot of educational opportunities. Start by counting the in-person and digital offerings. Then add in the publications and other association assets that deliver instruction, and you’ll see it adds up quickly. Most of us organize this content chronologically: When did it last occur or what registration opens next? But what if we adopted the characteristics of a university advisor? Individualized assessments, hand-picked courses, a clear pathway to graduation, course corrections along the way, and, ultimately, a certificate to demonstrate achievement.
Hear Event Garde, CEO, Aaron Wolowiec and CommPartners, CEO, Rich Finstein, share how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment.
In this session, you will learn how to:
- Identify your association’s current education assets.
- Evaluate your association’s current organization of education assets.
- Examine segmentation as a means of better organizing education assets
- Explore better organizing of education assets for a sample segments.
- Consider the marketing implications associated with reorganizing content.
Richard Finstein
CEO, CommPartners
Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years. He has two grown children. Rich enjoys marathon running, biking, tennis and rooting for Baltimore sports teams.
Aaron Wolowiec
CEO, Event Garde
Aaron Wolowiec is a learning strategist and meetings coach for leading trade associations and individual membership societies across the United States. Committed to the latest research and trends on learning, intentional networking environments and meaningful transfer exercises, he launched Event Garde, a professional development consultancy, in 2011.
Aaron earned a master’s degree in administration from Central Michigan University (CMU). He’s also a certified association executive (CAE), a certified meeting professional (CMP) and a certified tourism ambassador (CTA), as well as an Association for Talent Development (ATD) master instructional designer. Aaron currently lives in Dallas, TX.
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Social Learning in a Virtual World: Tips for Higher LMS and Community Engagement
Contains 3 Component(s)Why do we like learning in a fun, interactive setting with classmates rather than learning alone at a computer? The key is in the psychology of social learning. We learn better when we can interact with and collaborate with others.
Why do we like learning in a fun, interactive setting with classmates rather than learning alone at a computer? The key is in the psychology of social learning. We learn better when we can interact with and collaborate with others.
Join CommPartners’ Sam Hirsch and Higher Logic's Michael Davenport on Wednesday, August 19 at 1 p.m. ET to hear how you can recreate the interactive, fun, and enjoyable experience of social learning with an online community and learning management system.
In this session, you will learn how to:
- Provide more valuable, satisfying virtual learning experiences
- Increase member engagement and encourage repeat learning
- Build new revenue streams with an integrated, interactive educational program for members
Michael Davenport
Sales Engineer
Michael Davenport is a Sales Engineer with Higher Logic who previously worked on implementing communities and LMS systems for a multitude of organizations. Michael has a deep understanding from a strategic standpoint on how to setup and launch education programs while applying them to a collaborative engagement platform such as Higher Logic.
Sam Hirsch
Account Manager
Sam is a Baltimore native who graduated from University of Maryland. Sam joined CommPartners in 2017 as an Account Manager to help develop new business. His background is in account management and sales and he feels fortunate to work for a company that provides excellent customer service. Outside of the office, Sam enjoys traveling, mini-golf, bowling and spending time with family and friends. He resides in Arlington, VA.
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Make Your Virtual Event More Interesting Than What’s Inside the Refrigerator
Contains 1 Component(s)One of the benefits of attending conferences and other in-person events is connecting with colleagues whom you can share ideas and challenges. Moving to a virtual venue doesn’t have to mean all of that is lost. You can still deliver an engaging experience to your attendees, complete with opportunities to interact with presenters, network with peers, and even get the competitive spirit going with scavenger hunts. Higher Logic's Heather McNair will share ideas on how to keep your audience engaged throughout the conference, not sneaking away to the fridge for a snack.
One of the benefits of attending conferences and other in-person events is connecting with colleagues whom you can share ideas and challenges.
Moving to a virtual venue doesn’t have to mean all of that is lost.
You can still deliver an engaging experience to your attendees, complete with opportunities to interact with presenters, network with peers, and even get the competitive spirit going with scavenger hunts.
Higher Logic's Heather McNair will share ideas on how to keep your audience engaged throughout the conference, not sneaking away to the fridge for a snack.
As a result of this program learners will:
- Get attendees discussing key topics before and after live sessions
- Enlist speakers’ help in providing added value
- Encourage interaction, connection and sharing between attendees throughout the conference
Heather McNair
Chief Community Officer, Higher Logic
Heather McNair is Chief Community Officer at Higher Logic, a software company that takes a data-driven approach to engagement. Heather leads a recently-formed Applied Research Team that studies behavior patterns on thousands of communities to enable the creation of data-backed engagement strategies and user experience improvements in a field largely driven, to date, by anecdotal evidence and gut instinct. Prior to her current role, Heather built and expanded the Managed Services and Education teams. Starting with just one in-house consultant, Heather developed and grew one of the largest community management teams in the industry.
A pioneer in the industry, Heather has over 13 years of experience in building and launching successful communities. She’s created and developed many of the techniques and foundational best practices that Higher Logic uses today. Heather has been a champion of an emerging customer success model, elevating community to a keystone of the customer experience and a conduit for customer engagement and meaningful conversations. Her efforts over the last year have tied community interactions to improved customer loyalty, retention, engagement and risk mitigation.
Heather is an active thought leader in the industry and shares her knowledge frequently through blog posts, panels and presentations. She is well known and respected within the community industry and often looked to for insight on the subject.
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Ask Me Anything, How to Transition Your In-Person Event to a Virtual Event
Contains 1 Component(s)Tracy King, CEO and Chief Learning Strategist of InspirEd, and Kate Ratcliffe, CommPartners Marketing Manager, Certified Meeting Professional, and former virtual event producer will answer any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform.
Many organizations are being forced to transition their in-person events into virtual ones. Event organizers and education leaders may have questions about how to pull off this switch effectively and smoothly. CommPartners and InspirEd are here to provide answers in a free, 60-minute live virtual conversation hosted by industry experts.
Tracy King, CEO and Chief Learning Strategist of InspirEd, and Kate Ratcliffe, CommPartners Marketing Manager, Certified Meeting Professional, and former virtual event producer will answer any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform.
Bring your questions for a rich Q&A with industry experts, such as:
- How to re-purpose and audit content for a virtual audience
- How to take your in-person event and make it a valuable virtual experience
- Designing virtual learning for an optimal experience
- Working with speakers to deliver engaging virtual events
Tracy King, MA, CAE
Chief Learning Strategist & Founder, InspirEd
As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. She consults with associations on integrated education strategy to remain sustainable and competitive. For more information, please visit www.inspired-ed.com or www.tracy-king.com
Kate Ratcliffe, CWEP, CMP
Marketing Manager, CommPartners
Kate Ratcliffe is currently the Marketing Manager for CommPartners. Previously, she was an Event Producer for CommPartners, specializing in Virtual Conferences, Livestreams, and Webinars.
Before joining CommPartners in 2018, Kate was an Event Services Coordinator at the University of Maryland, College Park, a Jr. Event Designer in Washington D.C. and an Event Manager for NCSI, Inc., a company that specializes in trade shows and conferences for the DoD.
After graduating from the University of Maryland, College Park, in 2013 with her degree in Sociology, Kate also earned her Certified Wedding and Event Planner (CWEP) designation from George Mason University. After gaining professional experience with on-site events, she earned her Certified Meeting Professional (CMP) designation in 2018.
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Predicting Education Trends and Opportunities for Transformation
Contains 3 Product(s)A Webinar Series with Tracy King, CAE
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Results by Design
Contains 1 Component(s)What must we do to deliver results by design? Let’s talk about connecting the dots between intention and outcome in our learning portfolio.
The new value proposition in the continuing education market is not information - its transformation. It's learning that translates into results. And given the fact industry analysts are projecting the eLearning industry to more than double in North America alone, we've got to get this right. What must we do to deliver results by design? Let’s talk about connecting the dots between intention and outcome in our learning portfolio.
Learning Objectives:
- Discover the key differentiators between information-based programming and transformational learning
- Explore five program design decisions that generate the kinds of results your learners are hungry for
- Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs
Tracy King, MA, CAE
Chief Learning Strategist & Founder, InspirEd
As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. She consults with associations on integrated education strategy to remain sustainable and competitive. For more information, please visit www.inspired-ed.com or www.tracy-king.com
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2020 eLearning Formats
Contains 1 Component(s)What are the new trends in learning formats? How can you create content that is engaging and effective in supporting your community?
Options to learn online are rapidly expanding giving professionals more choice than ever to meet their mastery and growth goals. How do yours stand up against the competition? Join us for a tour of 2020 learning trends that are shaping expectations of your members and prospects and eLearning format options you can begin creating today that will rock their world.
Learning Objectives:
- Explore 2020 trends (not just out-of-reach AI) that impact learner expectations of your online programs
- Try on learning formats you can create in your LMS right now
- Take away key criteria for selecting the right format for the right content
Tracy King, MA, CAE
Chief Learning Strategist & Founder, InspirEd
As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. She consults with associations on integrated education strategy to remain sustainable and competitive. For more information, please visit www.inspired-ed.com or www.tracy-king.com
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