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  • The Future of Education in a Massively Disrupted World

    Contains 2 Component(s)

    Date: Tuesday, April 7, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT

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    The fact that the educational system in the United States is in disarray from the post-secondary system all the way down to the kindergarten level is heralding new opportunities for associations of all types. With disruptions coming at all levels from online learning to the advent of the MOOC movement no educational institution will be immune. Complex workplaces require new combinations of skills and micro-credentialing is gaining new traction as a way for employers to measure skills attainment in multiple contexts. How can associations cope with and take advantage of openings being created by these changes?

    The fact that the educational system in the United States is in disarray from the post-secondary system all the way down to the kindergarten level is heralding new opportunities for associations of all types. With disruptions coming at all levels from online learning to the advent of the MOOC movement no educational institution will be immune.

    Complex workplaces require new combinations of skills and micro-credentialing is gaining new traction as a way for employers to measure skills attainment in multiple contexts. How can associations cope with and take advantages of openings being created by these changes?

    In this session you will:

    • Take a big-picture look at changes underway in the educational system.
    • Examine new opportunities for associations to create radical value in this new marketplace.
    • Explore the concept of micro-credentialing and why associations need to factor it into their current and future educational offerings.

    Shelly Alcorn, CAE

    Principal, Alcorn Associates Management Consulting

    Shelly is a facilitator, trainer and speaker specializing in non-profit trade and professional associations. She conducts leadership and staff retreats, facilitates and designs tactical strategic solutions and speaks on critical issues faced by the association community and society. She is also the author of the Association Subculture blog. Find her on Twitter - @shellyalcorn.

    Shelly was formerly the Executive Director of the California Association for the Education of Young Children (CAEYC) and Executive Director for the Automotive Service Councils of California (ASCCA).

    Shelly has spent many years in association management with such organizations as the California Society of Association Executives (CalSAE), California Automotive Wholesalers' Association (CAWA) and the California Peace Officers' Association (CPOA). She has extensive experience in board governance, chapter and component relations, government affairs, communications, finance, membership, endorsed programs, educational program design and the execution of conferences, meetings and events. Previously, Shelly owned and operated her own consulting practice that provided government affairs, ballot initiative campaign work, website design and grass roots lobbying program development for small associations.

  • Driving Interest for Education In Real-Time

    Contains 2 Component(s)

    Learn how to drive interest for education using events that are trending and interesting from a real-time perspective. • Explore compelling real-life examples that introduce the SPIKE Method • Learn how to track positive sudden points of interest relevant to education and capitalize on them • Find out how to forecast negative issues so you can mitigate, manage or minimize them in advance • Discover how to scoop the news media and become the go-to source

    Learn how to drive interest for education using events that are trending and interesting from a real-time perspective.

    As PD professionals, it is your job to start abreast of news, sensitive issues and what's on the mind of your education participants.

    Not addressing sensitive cultural issues and situations can make your education seem dated and out-of-touch with your attendees. By scanning the news media and asking your education session leaders to do the same, you will create programs and content that is fresh and exciting.

    This webinar will provide three secrets to creating exciting content that keeps your attendees (online and off) buzzing.

    Event takeaways:

    • Explore compelling real-life examples that introduce the SPIKE Method
    • Learn how to track positive sudden points of interest relevant to education and capitalize on them
    • Find out how to forecast negative issues so you can mitigate, manage or minimize them in advance
    • Discover how to scoop the news media and become the go-to source

    We are excited to have Adele Cehrs from Epic PR Group for this event.


    Adele Cehrs

    Speaker

    Adele has served as a PR and branding strategist, corporate counsel, and crisis-management adviser for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee, and the Convention Industry Council. Prior to owning her own company, Adele was an executive at top PR firms in New York City and Washington, DC, including TSI Communications and Ogilvy Public Relations Worldwide, and served as a spokesperson for companies such as DuPont, 1-800-Flowers, Transwestern Properties, MCI/WorldCom, and DirectTV. She is a frequent media expert for CNN Headline News, NPR, Fox Business, CBS, NBC, Voice of America, Inc., Bloomberg Businessweek, PRWeek, Forbes, Entrepreneur, and a regular contributor to the Wall St. Journal.

  • A Community Approach to Learning: Cultivating Your Digital Habitat for Professional Development

    Contains 2 Component(s)

    How do associations support and promote professional development through community engagement? How can we leverage online communities and learning management systems for social learning? What education objectives are best supported through community? Answer these questions and grow community habitats for learning.

    Associations are investing much of their strategic and financial resources in two separate spheres; learning and community. There is recognition of the importance in creating synergy between these two areas, to build a vibrant, organic foundation. How do associations support and promote professional development through community engagement? How can we leverage online communities and learning management systems for social learning? What education objectives are best supported through collaboration? In this webinar Ben Martin will address these questions and discuss how we can create social learning habitats.

    Learning objectives:

    • Why social learning is important and effective
    • How to coach subject matter experts to be great teachers in a community context
    • What to look for in social learning technologies

    Ben Martin

    Chief Engagement Officer, Online Community Results

    Recognized as one of “Five to Watch" by ASAE's Associations Now magazine, and a winner of the National Association of REALTORS®' Technology Spotlight Award, Ben Martin is an association executive with over 15 years of experience in online communities and membership organizations. He is the Chief Engagement Officer at Online Community Results, providing online community consulting, coaching, outsourced management, and strategy services.

  • Learning Portfolio Audits: 7 Secrets of Thinking Like an Entrepreneur

    Contains 2 Component(s)

    This session is designed to help association professionals and industry partners leverage their inner entrepreneurial spirit to categorize, audit and optimize the programs that comprise their learning portfolios, resulting in a stronger brand, an elevated reputation and more loyal participation.

    Approximately 27 million working-age Americans are currently starting or running new businesses. What if you could replicate the secrets of their startup success within your own department or organization? Despite the cliché image of entrepreneurs who achieve great things simply flying by the seats of their pants, the most successful businesspeople approach their work with intentionality.

    As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs past their prime.

    This session is designed to help association professionals and industry partners leverage their inner entrepreneurial spirit to categorize, audit and optimize the programs that comprise their learning portfolios, resulting in a stronger brand, an elevated reputation and more loyal participation.

    Learning outcomes
    • Identify the building blocks of an entrepreneurial mindset
    • Examine the steps that comprise a learning portfolio audio
    • Design a plan for auditing your organization's learning portfolio

    Aaron Wolowiec

    Founder and President, Event Garde

    Aaron is a talented and passionate association learning strategist and meetings coach whose diverse achievements guide and propel association goals and initiatives, especially as they relate to education. Aaron has more than a decade of experience in the meetings industry, and has taught for three years at a Michigan college.

    Aaron is a certified association executive, a certified meeting professional and a certified tourism ambassador; has earned a master's degree in administration from Central Michigan University (with a concentration in leadership); and is an Association for Talent Development Master Instructional Designer. An active member of ASAE, Aaron is chairman of the Professional Development Section Council, as well as past chairman of the Young Association Executives Committee and a 2009-2011 Diversity Executive Leadership Program scholar.

    When not working with clients Aaron enjoys cooking, running, blogging, old homes and unclehood, as well as tending to his puppy, Lillie. Likewise, Aaron maintains a popular association blog at www.aaronwolowiec.com, contributes to a variety of industry publications and mentors a number of emerging professionals.

  • Pros & Cons of Micro-Learning

    Contains 1 Component(s)

    Is micro-learning a good fit for your organization? Learn the top advantages and disadvantages (in less than five minutes).

    Does micro-learning make sense for your organization? Want to know the pros and cons? In less than five minutes, education expert, Jeff Cobb, will share with you the top advantages and disadvantages.

    As the name suggests, this form of learning is brief, unlike traditional courses and conference sessions. The purpose is provide learners with small, bit-sized nuggets of content, whenever and wherever. As with anything, there are pros and cons and the goal of this micro-learning session is to share how it might work in your organization.

    Jeff Cobb

    Co-Founder, Tagoras

    Jeff Cobb has spent nearly two decades immersed in the global market for adult lifelong learning as an entrepreneur, consultant, teacher, and author. He has been at the forefront of learning technology trends and has developed deep expertise in helping organizations grow and improve their continuing education and professional development businesses.

    Jeff was co-founder and CEO of Isoph, a leading provider of e-learning technologies and services to associations. He has also served as senior vice president of business development for Quisic, an e-learning partner to top-tier business schools and fortune 500 companies, and vice president of business development for LearnSomething.

    Jeff is a vocal advocate of cradle-to-grave lifelong learning, an award-winning teacher, and author of multiple books, including Leading the Learning Revolution (AMACOM 2013). He currently serves on the governing board of NIGP: The Institute for Public Procurement, to which he was specifically appointed as an education thought leader. He has previously served on the advisory board of Future Learning, the Professional Development Section Council of the American Society of Association Executives, the research committee of the eLearning Guild, and the editorial board of Innovate, a leading resource for information about innovations in learning and technology.

  • Design Your Success: How Instructional Design Elevates Your Online Learning Game

    Contains 2 Component(s)

    Date: Thursday, December 10th, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 MT and 11:00 PT

    You've got the tools and the content, now what? Instructional design of your eLearning courses is where the magic happens.

    In this session, Tracy King of InspirED, will introduce an instructional design model that complements how the adult brain learns - ultimately setting your course up for the best possible chance of success. Whether you're interested in auditing existing courses to pinpoint areas for improvement or starting a course from scratch, you'll leave with ideas for strategically structuring content for great learning experiences. Tracy will cover:

    • What learning brains expect
    • Four guiding questions to kick off eLearning design
    • How employing the best practices of instructional design translates into value for your members and your association

    Tracy King, MA, CAE

    Chief Learning Strategist & Founder, InspirEd

    As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. She consults with associations on integrated education strategy to remain sustainable and competitive. For more information, please visit www.inspired-ed.com or www.tracy-king.com

  • AMS-LMS Integration: Leverage the Opportunities and Avoid the Pitfalls

    Contains 2 Component(s)

    Date: Thursday, October 8th, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 MT and 11:00 PT

    As more and more associations seek to provide online learning opportunities to their members, learning management systems (LMS) are becoming much more prevalent. But as you add an LMS to your arsenal of technology tools, have you thought through the opportunities and pitfalls that an LMS brings to your broader data management process?

    In this webinar Wes will walk you through the key considerations for integrating an LMS with your AMS. Issues to be covered include:

    * The “basics" of AMS/LMS integration
    * What are the key considerations for AMS/LMS integration?
    * What are some of the major pitfalls or areas of concern to watch out for with integration?
    * What are some of the more advanced integration opportunities?
    * How you can use data from your LMS to improve your marketing and communications efforts?


    Wes Trochlil

    President

    Wes is president of Effective Database Management. For over 25 years, Wes has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, Canada, and Australia. Wes consults on a broad range of data management issues, from system selection and implementation to ongoing data management.

    Wes is the most published author on data management in the association market and is the author of “Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database," published by ASAE.

    Prior to starting his own consulting firm, Wes had nearly ten years experience working in associations as director of membership, marketing, and communications.

  • AILA Demo

    Contains 6 Component(s)

    AILA Online course will be held November 14 and 15. The full schedule is available below. Click the Day 1 and Day 2 tabs to toggle between views of the sessions to be held each day, and click the title or the Read More link of each session to view a full description.

    Tracy King, MA, CAE

    Chief Learning Strategist & Founder, InspirEd

    As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. She consults with associations on integrated education strategy to remain sustainable and competitive. For more information, please visit www.inspired-ed.com or www.tracy-king.com

    Learning • Technology • Design™ (LTD)

    is a learning experience designed specifically for professionals in the business of continuing education and professional development. The goal of the event is to help attendees find new and better ways to engage learners and create lasting impact through the effective use of technology.

    LTD will offer a blend of in-depth workshops, short content presentations (what we call Content Pods™), active learning opportunities (what we call App Labs™), high-value peer networking, and access to a range of technology providers that serve the market for lifelong learning.

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  • The Future Of Work: Six Radical Changes Disrupting The Next Decade

    Contains 2 Component(s)

    Date: Tuesday, June 16, 2015 | Time: 3:00 ET, 2:00 CT, 1:00 MT and 12:00 PT

    jeffhurt.jpgChange is the constant. Chaotic environments the norm.

    Today is dramatically different than ten or twenty years ago. The line between work, play and leisure will continue to erode. Join Velvet Chainsaw Consulting's Jeff Hurt for his insight into the opportunities these changes create for associations.

    According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success.

    Will you be nimble enough to adapt to these impending work changes and adjust accordingly?

    Today is dramatically different than ten or twenty years ago. Change is the constant and chaotic environments the norm. The line between work, play and leisure will continue to erode.

    According to the technology research company Gartner, by 2020 more than 40% of an organization's work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success. Will you be nimble enough to adapt to these impending work changes and adjust accordingly?

    Learning Outcomes:

    • Identify six radical work changes that will disrupt traditional work models.
    • Evaluate how these disruptors might benefit or hinder your work.
    • Distinguish how to take advantage of the opportunity hidden within these radical disruptors.

    Jeff Hurt

    Executive VP, Education & Engagement, Velvet Chainsaw Consulting

    Jeff Hurt joined Velvet Chainsaw Consulting in January 2010. In 2012, he was recognized as the PCMA Educator of the Year. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.

    He is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. He speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com.

    When we conceived the Elevate Learning Platform a primary objective was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio (through your computer speakers).

  • Entrepreneurism Matters! Practical Strategies for Association Professionals

    Contains 2 Component(s)

    Date: Tuesday, February 24th, 2015 | Time: 2:00 ET, 1:00 CT, 12:00 Noon MT and 11:00 PT.

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    Chris Urena

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    Tracy White

    Advancing Association Education and Professional Development with a Strong Business Model

    "Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a Venture or owning a small business—it is a way of life, applicable to all human economic activities" (Kao, Kao, and Kao, 2002).

    This session will share practical—and highly effective—entrepreneurial strategies and techniques you can apply within your organization right away. Led by a native “for-profiter" who recently transplanted to the association industry, and a leader in marketing and branding in the association community, you'll get the inside scoop how to lead with an entrepreneurial mindset within an association framework.

    Generally speaking, the spirit of entrepreneurism is fundamental and “natural” within for-profit organizations and small businesses. Yet, the same is not true for many associations and non-profits. And while there is no shortage of expertise and/or resources on the concept, often times the models are too theoretical or not directly applicable to associations.

    Nevertheless, it’s an exciting time to work for a non-profit organization! The landscape in which we operate is rapidly evolving, and we’re continuously facing new challenges and opportunities. As stewards of the organization, we owe it to our members to be proactive, focused, and innovative. What is more, to remain viable (and indispensable to our members), we must embrace the fact that leading with a strong business model is no longer a luxury, but rather the standard.

    This session will share practical—and highly effective—entrepreneurial strategies and techniques you can apply within your organization right away. Led by a native “for-profiter” who recently transplanted to the association industry, and a leader in marketing and branding in the association community, you’ll get the inside scoop how to lead with an entrepreneurial mindset within an association framework.

    Chris Urena

    Director, ASHA Professional Development

    Chris Urena is obsessed with helping associations unleash their untapped potential. And, he’s devoted most of his career to doing just that! Chris began his professional journey at CommPartners, a leading online education solutions firm within the association industry, making extra money (as a CD-producer) during undergrad in 2006. Following graduation, Chris continued at CommPartners and successfully took on several jobs and responsibilities such as: customer support, event management, marketing, and sales. However, he is most fond of his last role, VP of Business Development, a position that allowed him to engage with many high-profile associations in a consultative role and guest speaker.

    A life-long learner, Chris left CommPartners in 2013 to expand his mind and experience in association management and took a position at the American Speech-Language-Hearing Association (ASHA), as Director of Professional Development. His unit is charged with generating a significant amount of non-dues revenue, so Chris is right at home infusing his business savvy and energy into the fold.

    In his spare time, Chris enjoys staying fit (and sane) by running several miles each day, and is planning to re-learn the piano. He recently completed his MBA program, and wishes to finish another master’s program that he placed on hold several years ago.

    Tracy White

    Brand Manager, ASHA

    Tracy White started her career in publishing where she leveraged her strategic direction to build and brand an up-start magazine—turning it into a fast-growing, highly profitable, multi-media brand. White now puts her creative and strategic vision to work at a non-profit association in the DC area, where she manages the marketing and branding of one of its flagship brands. White is a popular speaker—speaking across the U.S. and in countries as far away as Japan, New Zealand, and South Africa. She is the author of two books and holds a Master’s degree in communications.

    When we conceived the Elevate Learning Platform a primary objective was to foster the integration of knowledge from thought leaders with peer ideas and experiences to create a strong social learning environment. When you enroll in a webinar, you will immediately have the ability to join a forum discussion around the topic for this program. You have the option of receiving a notice each time someone posts to the forum. We expect our session leaders to support these discussions with their thoughts on their topic. What traditionally has been a 60 to 90 minute session can now evolve into a much more meaningful engagement.

    ON THE DAY OF THE EVENT
    You will be able to login 15 minutes before the event begins.

    Note that this program will be utilizing streaming audio (through your computer speakers).