Ian Brown is a marketing strategist and business leader with a passion for understanding consumer behavior and turning insights into measurable growth. Over his career, he’s held roles across field, brand, and performance marketing, gaining a deep understanding of how data and creativity intersect to drive business outcomes. As CEO and Managing Partner of Bohu Digital, Ian helps brands build clarity from complexity — activating demand generation channels in an increasingly AI-driven world. Known for his thoughtful, data-informed leadership, he’s dedicated to helping teams focus on what truly moves the needle.

Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.

Ezra Wolfe is an accomplished leader in healthcare learning technology, with extensive experience in driving innovation and enhancing client solutions. He co-founded EthosCE, where he served as Chief Technology Officer and Partner, and later as General Manager. Ezra holds a Master's degree in Journalism from the University of Kansas and a Bachelor's degree in Photojournalism from Syracuse University. He is passionate about leveraging technology to improve healthcare education and outcomes.

As Senior Director of Meetings and Industry Relations at Association Headquarters, Ashton leads the strategy and execution of high-impact events that drive member engagement, strengthen industry presence, grow revenue, and generate lasting value for associations. She brings more than 15 years of expertise in meeting and event management for associations and nonprofits, joining AH in 2016.

Before her time at AH, Ashton served with the American Association for Cancer Research (AACR), where she helped manage more than forty scientific meetings annually, ranging from 250–500 attendees, as well as the association’s flagship 15,000-person citywide conference.

Ashton is a Certified Meeting Professional (CMP), the industry’s leading credential for excellence in event management, and holds the Digital Event Strategist (DES) certification, recognizing her expertise in designing and delivering engaging online and hybrid experiences. Ashton is passionate about creating meaningful experiences that advance both organizational goals and industry leadership.

Brooke Passy, CMP, DES has extensive experience in meeting management, event planning, and coordination, with a background that includes work in the education sector and the service industry. With a Bachelor of Fine Arts in Theater Arts, Brooke has held various roles in companies such as AH & Association Headquarters, Council Rock School District, Starbucks Coffee Company, and Southern Oregon University.

Melanie Ryan is a seasoned event manager with 11 years of experience in marketing, wedding planning, and customer service. She has a strong background in management, organization, and time management, with a Bachelor of Science degree in Elementary Education from St. Joseph’s University.

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.

For 20 years, Bill Mott has been at the forefront of event production. As the founder and CEO of Falcon Events, Bill scaled a startup to an industry-leading hybrid event agency, culminating in its successful acquisition by Pinnacle Live in 2024. Starting his career as a hands-on AV technician, Bill earned leadership roles within some of the event industry’s top production firms. Known for expertise in digital technology, sales leadership, and financial performance, Bill brings a unique blend of technical know-how, entrepreneurial spirit, and business acumen to every venture.

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.

Becky manages the scientific program for the ESA Annual Meeting and serves as the primary staff liaison for ESA Branches, providing strategic and logistical support to the leadership.

Becky began her career in the food and beverage industry, where she worked for several years before transitioning to meeting planning. Her position with ESA combines her love of planning and logistics with her service-oriented personality, allowing her to connect personally with a large number of members throughout the Society.

A longtime resident of Baltimore, Maryland, you can frequently find Becky at the ballpark to catch an Orioles games or headed to the beach. She earned her bachelor's degree at Carson-Newman University in 2002. In 2018, she earned the Certified Meeting Professional designation from the Events Industry Council.

I started my professional career as a Network Engineer and Microsoft Certified Systems Engineer. Being an Entrepreneur, I went to work for myself doing large Network installations. In between projects I would work for AVMG as a Speaker Ready Technician in the early 2000's. I learned Audio Visual equipment and advanced in all areas of Live Events. Speaker Ready, Graphics Operator, Audio, and Projection skills have led me to leadership opportunities. After 20 years of experience of managing and leading many of the largest events, Covid put an end to a successful business. Cadmium provided a new home and place to utilize the skills I have obtained. I thrive in Customer Service and going above and beyond to deliver a superior product.

Having served as a Senior IT Event Manager, an IT Project Manager, a Consultant, and an IT Director, James knows IT and how it impacts the customer experience. With a strong track record as an IT Project Manager in the entertainment industry, James also has experience working with cyber security, nonprofits, streaming media, video, audio engineering, and production management. James excels at developing, planning, and implementing information technology strategies that meet our client's business needs deliver optimal return on investment, and maintain utmost security while ensuring that the event network infrastructure adequately supports all computing and communication needs. In addition to extensive IT and project management expertise, James has a degree in Networking and Systems Administration Technology. Although he enjoys nerding out on IT, James is incredibly communicative, personable, and approachable. When he's not planning or strategizing premium events, he likes to fish and relax in his native Texas.

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.

Laura Johnson is an accomplished development strategist and accreditation consultant with over two decades of experience advancing mission-driven organizations. She has secured more than $12M in grants and funding for healthcare and education initiatives, guided multiple organizations through complex accreditation processes (ACCME, ACPE, Joint Accreditation), and built sustainable funding infrastructures for NGOs across Africa and beyond. Currently serving as President of the U.S. Board for the DeSanto Centre for the Deaf in Zambia and Development Strategist for Eye Corps in Tanzania, she leads comprehensive fundraising, donor engagement, and strategic planning efforts. Through her independent consultancy, she partners with organizations worldwide to strengthen compliance, expand funding capacity, and design frameworks that ensure long-term impact.

Find Laura on LinkedIn

Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she was busy shaping two decades’ worth of event experiences across industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.