Cadmium University

Anytime Learning

  • Contains 11 Component(s)

    The Communications module lets you send targeted email campaigns to exhibitors using the Lead Capture Communications tools to drive engagement and maximize participation.

    The Communications module lets you send targeted email campaigns to exhibitors from the Lead Capture Admin Portal to drive engagement and maximize participation. The module is built around a four-step campaign editor; Sender Details, Content, Recipients, and Review and Test. Once you're satisfied with your campaign, you can send it immediately or save it as a draft to finish later. 

    By the end of this course, you'll be able to:

    • Navigate the Communications module Campaign homepage, including the filter tabs, campaign list columns, search and sort controls, and the Settings and Create Campaign page.
    • Configure the Communications module settings by verifying sender email addresses and using reusable message templates.
    • Create a complete email campaign from start to finish using the four-section campaign builder.
    • Send a campaign, save a campaign as a draft to return to later, and manage existing campaigns from the Campaigns homepage.

    Approximate Time to Complete: 40 minutes

    Target Audience: Eventscribe Customers Using Lead Capture

    Thank you for your time and interest in learning about Lead Capture Communications.

    If you need additional support or would like to access documentation about any of the information presented in this training, please access the Cadmium Documentation Portal by visiting support.gocadmium.com and selecting the Eventscribe portal.

    If at any time you have a question about this course or require assistance, please email TrainingTeam@goCadmium.com

    You may also be interested in the following on-demand courses:

    Pamela Hernandez

    Pamela Hernandez

    Supervisor, Training & Documentation

    Cadmium

    I lead a talented group of professionals who design and deliver customer and employee learning programs that drive understanding, adoption, and long-term success.

    With a background in Education, training delivery, and instructional design, I’m driven by the challenge of making learning accessible, measurable, engaging, and impactful. Above all, I believe great training doesn’t just teach, it transforms how people connect with the instructional content, the technology, and each other.

    I obtained my B.A. in Mass Communications and English Literature from Florida State University and received my M.S.Ed in Urban Education from Florida International University. I am an avid reader, writer, and would love to publish a novel one day. I live in Tampa, Florida with my husband and two boys.

    Gary Davis

    Gary Davis

    Training Manager

    Cadmium

    After graduating from Towson University with a degree in Mass Communication I began a career as a News & Public Affairs Producer in radio and television.  I have over 20 years of project management experience.  I'm the father of two wonderful children.  I'm active as a Boy Scout leader and I coached rec league lacrosse for over 7 years in addition to holding the position of In-House Commissioner for 2 years.  When I had spare time I enjoyed doing most any outdoor activity.  I have many leather bound books and my office smells of rich mahogany.

  • Contains 3 Component(s)

    In this session, we'll break down the anatomy of an AV estimate and invoice, explore the key factors that influence pricing, and share practical strategies for reviewing proposals and final billing with confidence. Attendees will learn how to ask better questions, compare vendor proposals more effectively, and reduce budget surprises without sacrificing the attendee experience. Whether you're planning a small meeting or a large annual conference, you'll leave with a clearer understanding of AV costs and a framework for becoming a more informed buyer and steward of your event budget.

    AV estimates and invoices can be some of the most complex documents meeting planners review, often making it difficult to understand where costs originate, why proposals vary so significantly, and what drives changes between the estimate and final invoice.

    In this session, we'll break down the anatomy of an AV estimate and invoice, explore the key factors that influence pricing, and share practical strategies for reviewing proposals and final billing with confidence. Attendees will learn how to ask better questions, compare vendor proposals more effectively, and reduce budget surprises without sacrificing the attendee experience.

    Whether you're planning a small meeting or a large annual conference, you'll leave with a clearer understanding of AV costs and a framework for becoming a more informed buyer and steward of your event budget.

    Key Learning Objectives

    • Understand the major components of an AV estimate and invoice, including equipment, labor, venue-related costs, creative services, IT, and logistics.
    • Learn why AV proposals for the same event can vary significantly and how to make more accurate apples-to-apples comparisons.
    • Identify the most common causes of budget variances between pre-show estimates and final invoices.
    • Gain practical strategies for reviewing AV invoices, asking the right questions, and improving budget predictability.
    • Discover how clearer specifications, better planning, and stronger communication can reduce surprises and improve event outcomes.


    Joe Faulder

    Joe Faulder

    Director of Sales and Client Experience

    Projection

    Joe serves as Director of Sales and Client Experience at Projection, where he works closely with organizations to better understand their goals, challenges, and attendee experience priorities. His role focuses on building strong partnerships and helping clients create thoughtful, impactful event experiences that resonate long after the meeting ends.

    Joe is a husband, father, musician, technology buff, and audiovisual professional (among other things) whose passion lies in creating emotive experiences. He spent most of his twenties touring the country writing and singing songs to anyone who would listen. But after a two-year battle with a debilitating vocal disease, Joe changed lanes and found his second calling in the events world.

    He soon realized that a great event, like a great song, taps into an emotional aspect of the human experience. Both are powerful, generate community, and are not easily forgotten. Working throughout the industry in roles spanning audiovisual production, creative services, technology, and experience strategy, Joe now advises some of Projection’s largest clients on how to deliver meaningful and memorable experiences for their attendees.

  • Contains 11 Component(s)

    This course will provide a comprehensive introduction to Lead Capture.

    Welcome to Introduction to Lead Capture Course.  This course will provide a comprehensive introduction to Cadmium's Lead Capture.  Eventscribe’s Lead Capture is a powerful, mobile-first solution designed to help exhibitors quickly scan attendee badges, qualify leads with custom tags and notes, and export data for timely follow-up.  With built-in offline functionality, and in-app statistics, Lead Capture ensures accurate, actionable data and a streamlined experience for both Event Organizers and Booth Staff.
    This course includes:

    • Getting Started with Lead Capture 
    • Lead Capture Admin Portal
    • Lead Capture Customer Admin Checklist
    • Navigating the Lead Capture Admin Portal
    • Lead Capture Exhibitor Portal
    • Lead Capture Exhibitor Checklist
    • View and manage your licenses and activation code
    • Adding Tags and Questions
    • Scanning a Badge and Reviewing Leads Demonstration 
    • Using the Lead Capture Mobile App at an Event  Documentation. 
    • Lead Capture Mobile App - FAQ & Troubleshooting Guide 
    • Lead Capture Training Course Assessment
    • Lead Capture Training Course  Survey

    Approximate Time to Complete: 45 minutes

    Target Audience: Eventscribe Customers Using Lead Capture

    Thank you for your time and interest in learning about Lead Capture.

    If you need additional support or would like to access documentation about any of the information presented in this training, please access the Cadmium Documentation Portal by visiting support.gocadmium.com and selecting the Eventscribe portal.

    If at any time you have a question about this course or require assistance, please email TrainingTeam@goCadmium.com

    You may also be interested in the following on-demand courses: 

    Pamela Hernandez

    Pamela Hernandez

    Supervisor, Training & Documentation

    Cadmium

    I lead a talented group of professionals who design and deliver customer and employee learning programs that drive understanding, adoption, and long-term success.

    With a background in Education, training delivery, and instructional design, I’m driven by the challenge of making learning accessible, measurable, engaging, and impactful. Above all, I believe great training doesn’t just teach, it transforms how people connect with the instructional content, the technology, and each other.

    I obtained my B.A. in Mass Communications and English Literature from Florida State University and received my M.S.Ed in Urban Education from Florida International University. I am an avid reader, writer, and would love to publish a novel one day. I live in Tampa, Florida with my husband and two boys.

    Gary Davis

    Gary Davis

    Training Manager

    Cadmium

    After graduating from Towson University with a degree in Mass Communication I began a career as a News & Public Affairs Producer in radio and television.  I have over 20 years of project management experience.  I'm the father of two wonderful children.  I'm active as a Boy Scout leader and I coached rec league lacrosse for over 7 years in addition to holding the position of In-House Commissioner for 2 years.  When I had spare time I enjoyed doing most any outdoor activity.  I have many leather bound books and my office smells of rich mahogany.

  • Contains 2 Component(s)

    Most organizations still spend 150 to 200 hours building a single hour of eLearning. By the time the course is live, the industry has already moved on. In this session, you will see how modern AI can transform existing content, including PDFs, PowerPoints, and webinar transcripts, into fully interactive, SCORM ready eLearning in minutes. Attendees will leave with a clear framework for collapsing production time without collapsing quality.

    Most organizations still spend 150 to 200 hours building a single hour of eLearning. By the time the course is live, the industry has already moved on.

    In this session, you will see how modern AI can transform existing content, including PDFs, PowerPoints, and webinar transcripts, into fully interactive, SCORM ready eLearning in minutes. Attendees will leave with a clear framework for collapsing production time without collapsing quality.


    Key Takeaways: 

    • Where traditional course development time actually goes 
    • What AI can automate safely, and what still requires instructional design judgment 
    • How to convert raw content into structured, defensible learning experiences 
    • How to reduce SME bottlenecks without sacrificing accuracy 
    • How to move from content creation to scalable learning production


    Dan Streeter

    Dan Streeter

    CEO

    Mission Fuel

    Dan Streeter is the CEO of Mission Fuel and a nationally recognized expert in instructional design and digital learning.

    He works with association learning, certification, and standards teams to deliver credible, high quality education at scale without losing instructional discipline.

    He is the visionary behind Course Engine, a learning design platform built to reinforce adult learning principles while reducing course development time, and Mission Fuel’s Do It Yourself, Done With You and Done For You instructional design support model

    Dan is an award winning educator and national speaker. His work includes learning initiatives for the World Health Organization, the National Basketball Association, and organizations across healthcare, professional services, and regulated industries.

  • Contains 2 Component(s)

    This session introduces a practical approach to AI prototyping for CPD professionals. Participants will learn how to design simple, effective AI workflows without over-prompting or over-optimizing. Through guided exercises, attendees will prototype an AI use case, establish success criteria, and apply incremental improvements. The session emphasizes real-world implementation, helping CPD teams move efficiently from concept to impact while maintaining quality, human oversight and organizational compliance.

    This session introduces a practical approach to AI prototyping for CPD professionals. Participants will learn how to design simple, effective AI workflows without over-prompting or over-optimizing. Through guided exercises, attendees will prototype an AI use case, establish success criteria, and apply incremental improvements. The session emphasizes real-world implementation, helping CPD teams move efficiently from concept to impact while maintaining quality, human oversight and organizational compliance. 

    Key Takeaways: 

    • Describe how Lean and Minimum Viable Product (MVP) principles support responsible AI adoption in CPD environments. 
    • Design lightweight AI workflows for common CPD scenarios. 
    • Apply iterative improvements based on output quality, usability, and organizational needs. 
    Laura Johnson

    Laura Johnson

    Independent Consultant

    LRJ Consulting

    Laura Johnson is an accomplished development strategist and accreditation consultant with over two decades of experience advancing mission-driven organizations. She has secured more than $12M in grants and funding for healthcare and education initiatives, guided multiple organizations through complex accreditation processes (ACCME, ACPE, Joint Accreditation), and built sustainable funding infrastructures for NGOs across Africa and beyond. Currently serving as President of the U.S. Board for the DeSanto Centre for the Deaf in Zambia and Development Strategist for Eye Corps in Tanzania, she leads comprehensive fundraising, donor engagement, and strategic planning efforts. Through her independent consultancy, she partners with organizations worldwide to strengthen compliance, expand funding capacity, and design frameworks that ensure long-term impact.

    Find Laura on LinkedIn

    Raja Venkata Akunuru, MBA

    Raja Venkata Akunuru, MBA

    Strategic Account Executive

    Cadmium

    Raja V. Akunuru has 17 years of experience in designing scalable technology solutions in healthcare education. With strong foundations in software development and business, Raja is adept at applying technology and process engineering tools to improve healthcare outcomes.

    Raja completed his MBA from the Wharton School at the University of Pennsylvania majoring in finance and business analytics. Raja enjoys trying out new tea recipes and cartooning with his 2 and 8-year-old daughters.