With over 20 years of experience in Event Management and Event Technology, Jorge Martinez brings a deep and practical understanding of the industry to his role as Head of Sales at Choose 2 Rent. Having successfully led a wide range of events—from intimate gatherings to large-scale luxury experiences—Jorge has a keen insight into the unique challenges and priorities of event planners and organizers. His career is defined by a commitment to innovation, client success, and delivering seamless event solutions that elevate the attendee experience. At Choose 2 Rent, Jorge combines his strategic mindset with a customer-first approach to help clients navigate the evolving event technology landscape. https://choose2rent.com/

Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.

Tom Frederick is a Partner and Account Director at the David James Group, where he leads strategic event marketing initiatives for two of the agency’s largest clients—the Society of Women Engineers (SWE) and the National Hydropower Association (NHA). Under his leadership, both organizations have seen record-breaking growth, including the successful launch and expansion of NHA’s Clean Currents conference. Tom brings deep experience in integrated marketing strategy, with a focus on driving attendance, visibility, and engagement for association events. A frequent webinar presenter, he shares best practices in event marketing and member outreach.

Dan Jasker is the Director of Digital Services at the David James Group, where he leads web development and digital strategies for DJG and its mission-based clients. Among his responsibilities is creating cohesive, branded digital experiences that support event marketing goals, from pre-event promotion and registration to post-event engagement. Dan has presented numerous webinars for DJG and its clients, sharing insights on maximizing digital tools for event success. With deep experience across platforms and a passion for strategic design, Dan helps associations increase visibility, streamline user experiences, and boost attendee engagement.

Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.

As an Account Manager at Cadmium, I help to assist with product solutions and maintaining client relationships. After being on the EthosCE team for 11 years leading the support desk, I am excited to continue to work with EthosCE clients, connect with new clients, and dive into our Event Tech products and the event industry.

Hobbies include: Reading, Traveling, teaching ZUMBA, adventures with my son Carlo

Gina Buoncristiano, PMP is the current LMS Supervisor for the EthosCE product. She has been working with Cadmium since 2021, first as a project manager. She is an active member of the Alliance for Continuing Education in the Health Professions.

Gina is a Philadelphia native, graduating from Temple University with a Bachelor of Science in Social Studies Education and a Bachelor of Arts in History. Recently, Gina achieved the prestigious Project Management Professional (PMP) certification from the Project Management Institute.

Before joining the Cadmium team, Gina had a diverse career in the non-profit sector and education. Over the years, Gina has taken on various roles, including Teacher, Gallery Educator, Program Manager, and Events Coordinator. This breadth of experience has equipped Gina with a unique skill set and a comprehensive understanding of both educational and non-profit environments.

In early 2024, Erin joined Cadmium as our Sr. Product Marketing Manager.  Her years of experience span roles in strategic marketing, local marketing, operations, and product marketing within the telecom industry.  Here at Cadmium, Erin bridges the gap between product development and market needs by driving high-quality go-to-market plans, creating compelling product positioning and driving customer engagement.

Erin earned her Bachelor’s in Business Administration from the University of Missouri and later her MBA at Webster University.  She resides in Kansas City with her husband and two children and enjoys movies, hiking, and local sporting events.

Julie Holtgrave, CMP, HMCC is the Chief Operations & Events Officer at the American College of Lifestyle Medicine (ACLM), where she leads the strategic planning and execution of the organization's events and operational initiatives. With over a decade of experience in event management, Julie has been instrumental in orchestrating impactful conferences and educational programs that advance ACLM's mission. 

Julie's dedication to excellence in the meetings and events industry was recognized when she was nominated for Meeting Planner of the Year by MPI St. Louis, highlighting her commitment to elevating industry standards. 

A Certified Meeting Professional (CMP) and Healthcare Meeting Compliance Certificate (HMCC) holder, Julie combines her expertise in event planning with a passion for promoting lifestyle medicine. Her leadership continues to shape meaningful experiences that foster education and community within the healthcare sector.

Jennifer Kerhin, CEO of SB Expos & Events, has more than 20 years of experience working with association tradeshows. Jennifer has a certification in meeting planner (CMP) and exhibition management (CEM), an MBA from Johns Hopkins University, and substantial executive-level association experience.

SB specializes in association events. As a technology-driven company, we are uniquely positioned to integrate live and hybrid components to maximize your association event’s potential. We develop non-dues revenue from association meetings through exhibits, sponsorships, registration, and advertising while reducing association expenses by optimizing event management practices.

Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE. She has been a speaker at ASAE’s Annual Meeting and IAEE’s ExpoExpo! She also founded the IAEE DC Chapter Women Leadership bookclub.

Erica Platner is the Director of Events at the National Home Infusion Association (NHIA), where she brings over a decade of expertise in event management, strategic planning, and conference execution. With a background in hospitality and a Bachelor of Science in Hospitality and Tourism Management from Virginia Tech, Erica has held key roles at organizations including Conference Managers, Cadmium, and Marriott.

Known for her strengths in budget management, contract negotiation, and vendor relations, Erica has successfully directed high-impact conferences and events, consistently delivering cost-effective solutions without compromising quality. Her leadership and operational skills make her a driving force behind NHIA’s impactful industry events.

Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.