Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.

Producing a successful event is akin to producing a movie or TV show. Having worked in both industries, I know that both require someone behind the scenes who can juggle a million tasks while managing a multi-million-dollar budget. I have been managing projects and events for over 20 years! I attended LSU for three years before graduating from the University of New Orleans in Film & Television. I have learned a lot about the ever-changing event industry. I truly enjoy building relationships with my clients and always go above and beyond when it comes to customer service. I love my LSU Tigers and can often be found at the local sports bar cheering on my beloved New Orleans Saints!

Megan Shankle fosters and maintains long-term partnerships that address the business needs of every one of ISG’s customers. She also provides industry- and company-specific resources to help customers make business decisions that ensure their longevity and success. Megan has spent her career with ISG, beginning as an account executive in 2006.

Sarah Sheinhorn is a Solutions Engineer for Cadmium, with a passion for helping associations meet their technology needs. With 14 years in the association industry, she helps organizations strategize ways to utilize Cadmium products to grow value with their constituents and increase non-dues revenue for their association with online learning.

Sarah lives in Columbia, MD with her husband and two children. She graduated from Towson University with a Mass-Communications degree and enjoys spending time with family and friends and watching sports in her free time.

In early 2024, Erin joined Cadmium as our Product Marketing Manager.  Her years of experience span roles in strategic marketing, local marketing, operations, and product marketing within the telecom industry.  As a product marketer, Erin launched dozens of products with a focus on executing high-quality go-to-market plans by targeting messaging to ideal customer personas.  She is using her talents to partner with Product Development and Marketing within our Cadmium family.  

Erin earned her Bachelor’s in Business Administration from the University of Missouri and later her MBA at Webster University.  She resides in Kansas City with her husband and two children and enjoys movies, hiking, and local sporting events.

I graduated from Towson University in 2016 with a degree in Mathematics and Computer Science. During my time at Towson, I worked for the Housing Residence Life Department and loved helping students transition to living away from home for the first time and putting on many events for Res Life. I found that I loved being behind the scene in the success of those around me. Working on the engineering team here at Cadmium, I am able to continue what I love by being behind the scenes for making all your events a success.

Outside of work, I love spending time with my husband, sweet son, and our shy pup, Winston. We love going on walks and explore new towns, especially if there is a winery. We're wanna be sommeliers, so we'll take any chance we get to learn more about wine in the region. We also enjoy flipping houses and bringing life to forgotten places. If you don't catch us with power tools or wine in our hands, you'll most likely find us catching up on the newest movies and hit shows.

Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.

Prior to joining Cadmium as the Manager, Training and Documentation, Mary Ellen worked in public education for 18 years. Mary Ellen started as a 7th and 8th grade German teacher before transitioning into the role of Educational Technology Coach & Trainer. She is passionate about analyzing learning needs, designing learning modules and delivering training in a meaningful and engaging way.

Mary Ellen holds a BA in German from Franklin & Marshall College and MA in Teaching from Fairleigh Dickinson University. She was born and raised in Central New Jersey where she currently resides with her daughter, HannahJane. In her free time, Mary Ellen can be found driving her daughter to her various activities, checking out a new restaurant or local brewery, trying a new board game, or skiing.

Josh has over 18 years of experience managing customer support teams for SaaS businesses of various sizes (start-up to enterprise).  He has proven success in helping to refine business process workflows, integrating products and teams, and change management.  He looks forward to utilizing all this experience to improve the customer experience across all Cadmium products.

Amanda is a Maryland native and graduate of Stevenson University with a degree in Business Administration. Her past experience in customer service and account management has provided her with the skills to deliver exceptional service and organization in all of my interactions. As a Solutions Engineer, Amanda performs technical demos of any of the EventTech product line products and helps customers envision how Cadmium products could work for their event and make their lives as event coordinators easier. Amanda is an avid equestrian with a passion for being outdoors and loves to work with horses, but other interests include hiking, kayaking, snowboarding, baking, and gardening.

Will Fairchild leverages his 9 years of sales and marketing experience to foster new partnerships for Cadmium as a Strategic Account Executive. Specializing in SaaS sales, Will has a proven track record aligning the right solutions with the needs of organizations of all sizes, ranging from SMBs to Enterprise-level clients.

His passion lies in collaborating with prospective partners to understand their event needs and identify how Cadmium's event technology solutions can enhance their experiences. Will is a strategic thinker who builds strong relationships with clients to ensure their success.

Outside of work, Will is an adventurer at heart, who enjoys hiking, water sports, and skateboarding. He also enjoys capturing his experiences through photography and maintains an active lifestyle.